Experience

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  King Media

  • East Lansing, Michigan, United States

  • Digital Marketing Manager

    • Oct 2022 - Present
    • East Lansing, Michigan, United States

    Experienced Digital Marketing Manager dedicated to crafting effective strategies and achieving meaningful results for clients. My key responsibilities include: • Develop and implement comprehensive digital marketing and social media campaign strategies, ensuring they align with client objectives and resonate with their target audience.• Manage and monitor multiple social media accounts, tracking metrics, and responding promptly to inquiries and comments.• Utilize self-service Demand-Side Platform (DSP) to execute campaigns efficiently across various digital advertising channels.• Collaborate with internal teams to develop a creative strategy, working closely with graphic designers, copywriters, and web developers.• Track campaign metrics using management tools and analytics platforms, generating insightful reports to guide optimization efforts.• Monitor key performance indicators (KPIs) such as delivery, conversion, and spending to analyze a holistic view of the campaign and implement strategies for continuous improvement.• Remain informed about emerging social media platforms, tools, and trends, exploring opportunities to integrate them into client campaigns effectively.• Designed, developed, and maintained digital reporting dashboards for all client campaigns. • Provide regular updates on campaign progress, milestones, and challenges to clients and internal stakeholders.• Actively participate in client meetings and presentations, leading discussions and ensuring follow-up on action items.

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  Krystilion

  • Lansing, Michigan Area

  • Chief Operations Officer

    • Jan 2019 - Dec 2023
    • Lansing, Michigan Area

    • Launched cannabis manufacturing company from conception.• Established and refined systems and SOPs including accounting, CRM, sales, marketing, operations, and logistics.• Managed client relationships and expectations, through accurate quoting, purchasing, strong vendor relationships, team management, and time management.• Conducted client calls and presentations to evaluate inventory movement, and sales data analysis.Worked internally and externally to dissect data to make recommendations through data-driven decision-making.• Launched custom-made consumer retail products including topical and wellness products.• Worked directly with clients to create brand identities and custom tailor products to their customer base.

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  Baudville Brands

  • Greater Grand Rapids, Michigan Area

  • Digital Marketing Coordinator

    • Jul 2016 - Apr 2018
    • Greater Grand Rapids, Michigan Area

    I supported Pure Promo a Baudville brand in the following ways:• Partners with sales leadership to develop and execute marketing initiatives.• Manages various outbound and lead nurturing campaigns customized to a buyer persona. • Build the editorial calendar and contributed blogs, emails, social postings, and content. • Regularly perform website audits to optimize performance, ensure brand compliance, and feature new products. • Responsible for the success of social media, email marketing, and all web content.• Maintain an average of 7% growth for the email subscriber list month over month.• Compile creative briefs and decks to inform leadership of marketing initiatives.

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  Wolverine World Wide

  • Rockford, Michigan

  • Communications and Event Specialist

    • Jan 2015 - Jun 2016
    • Rockford, Michigan

    • Drive strategic Facebook campaigns resulting in an increase of followers by 35%.• Deliver creative and engaging content on multiple digital and social platforms.• Develop creative assets necessary for email, blog and social media campaigns. • Compile creative briefs and decks to inform leadership of marketing initiatives. • Establish and maintain writing, editing and production schedule for stories, web content and social media posts.• Working cross functionally and collaboratively in a strong team dynamic. • Market events and programs using multi dimensional marketing plans custom to the target audience.• Develop over 200 articles annually and manage static content for company intranet.• Create unique graphics and videos that appeal to the target audience.• Deliver a balanced mix of A/B testing, trends, design, and customer service to create an optimized customer experience.• Collaborates effectively with global partners to create an annual corporate engagement and event plan.

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  HBA of Western Michigan

  • United States
  • Construction
  • 1 - 100 Employee

  • Director of Communication and Social Media

    • May 2011 - Jan 2015

    • Create unique, professional and informative print-ready marketing material with Adobe Creative Suite such as applications, brochures, newspaper tabs and a 96 page publication with over 20 pages of advertising.• Utilize Facebook, Twitter, Pinterest, Instagram and other social media outlets to develop comprehensive social media campaigns for events and branding.• Orchestrate monthly networking meetings where I am responsible for organizing venues, speakers, presentations, special promotions and sponsorships.• Deliver excellent customer service to over thousands of visitors, hundreds of exhibitors and press during events.• Adaptable in high stress situations with appropriate, efficient and effective communication.• Engineer solutions quickly and successfully in a fast paced environment.• Facilitate office administration by utilizing proper etiquette to answer phones, respond to emails, voicemails and mail correspondence.• Proficient with Adobe Creative Suite, database management and technology.• Represent the organization and Kalamazoo Area residential building industry on multiple committees, TV and radio interviews.• Cultivated healthy communication with internal and external relations both verbally and written.

  • Communications Intern

    • Aug 2010 - Apr 2011

    Marketing development, community service event organizer, social media networker, and advertisement creator.

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  Regis Corporation

  • Hair Stylist

    • Aug 2006 - Jan 2008

    • Provided a professional experience for clients and sold appropriate merchandise.• Constantly met sales goals and won multiple sales competitions.• Tracked inventory and placed orders for new merchandise.• Marketed to client through direct mail and social media promotions and special services.