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Amanda Shu

Intro Book
Marketing professional with IMC and social media expertise.
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Location
Los Angeles, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
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Bio

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Amanda Shu is a seasoned marketing professional with experience in IMC, social media, and business development. She has worked with companies like Microsoft, Ascend Leadership, and Pi Sigma Epsilon, Eta Epsilon. Amanda holds a Bachelor's degree in Psychology & Business Economics from UCLA and a High School Diploma with International Baccalaureate Diploma (IBDP) from International School of Beijing.

Credentials

  • Google Ads Display Certification
    Google
    Nov, 2021
    - Apr, 2026

Experience

  • Pi Sigma Epsilon, Eta Epsilon
    • United States
    • 1 - 100 Employee
    • Active Member
      • Nov 2021 - Present

      -Developed an Integrated Marketing and Communications (IMC) plan involving marketing strategies to acquire and retain users of Grabbd (a social, food, and travel app) and presented the IMC to the CEO of Grabbd.-Coordinated social media and in-person fundraising events, raising over $1000 in 3 weeks as Class Treasurer.-Participated in weekly professional development workshops regarding interview and cold email preparation, digital marketing, and social media audits.

    • Co-Director of Professional Development
      • Jun 2023 - Dec 2023

  • Microsoft
    • Redmond, Washington, United States
    • Business Development Manager Intern
      • Jun 2023 - Sep 2023
      • Redmond, Washington, United States

      Xbox Creator Partnerships Business Development Asia & Global Expansion

  • Ascend Leadership
    • VP of Marketing
      • Apr 2022 - Feb 2023

  • Pi Sigma Epsilon, Eta Epsilon
    • Los Angeles, California, United States
    • Director of Brotherhood
      • May 2022 - Jan 2023
      • Los Angeles, California, United States

  • Ipsos North America
    • Market Research Analyst
      • Jun 2022 - Sep 2022

  • 3E Bioventures Capital
    • Beijing, China
    • Business Analyst Intern
      • Jul 2021 - Sep 2021
      • Beijing, China

  • Meta
    • Social Media Market Intelligence Extern
      • May 2021 - Jul 2021

  • YAMUTECH
    • Business Development Intern
      • Mar 2021 - May 2021

Education

  • 2020 - 2024
    University of California, Los Angeles
    Bachelor's degrees, Psychology & Business Economics
  • 2013 - 2020
    International School of Beijing
    High School Diploma, International Baccalaureate Diploma (IBDP)

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Industry Focus. “Marketing and Advertising”

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