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Amanda Luz is a seasoned marketing professional with expertise in trade marketing, fashion, and merchandising. She has 10+ years of experience in coordinating trade marketing strategies, managing sales teams, and developing promotional materials. Amanda holds a degree in Fashion Business from Universidade Anhembi Morumbi and is fluent in Portuguese, English, and Spanish.

Credentials

  • Bacharel em Negócios da Moda
    Universidade Anhembi Morumbi

Experience

    • Financial Services
    • 1 - 100 Employee
    • Secretária Sênior Bilíngue
      • Jul 2023 - Present

    • Secretária Pleno Bilíngue
      • Nov 2019 - Jun 2023

    • Bilingual Secretary
      • Nov 2015 - Oct 2019

      Bilingual Secretary of 4 partners in an independent advisory firm that specializes in complex corporate reorganizations. Taking care of the routine of the professional and personal needs of the partners. Also taking care of all the employees needs, such as tickets, hotels and cars for their travels, for example.

  • Jogê
    • São Paulo e Região, Brasil
    • Trade Marketing
      • Apr 2015 - Nov 2015
      • São Paulo e Região, Brasil

      Trade Marketing coordination of Jogê shops and franchises:• Establish communication between marketing and sales;• Plan and ensure the implementation of regionalized strategy, adapting to regional characteristics;• Develop and coordinate promotional activities conducted in retail outlets, analyzing its effectiveness, monitoring their implementation and measuring the return;• Develop regional dissemination and promotional materials;• Responsible for SMS and e-mail MKT;• Preparation of commercial action plans;• Public Relations, delivering services to the fashion and business press office.• Support the creation and implementation of the communication plan;• Writing Notes to the press clipping and control;• Intermediation with journalists and follow-up guidelines;• Event organization;

    • MKT analyst focused on International Projects
      • Jun 2011 - May 2015

      As MKT analyst focused on international projects have a role in: - Main focus: planning and event production;- I coordinate the production, planning and logistics of the Buyer Project International - action that brings about 15 of the biggest buyers of luxury department stores of the world (Ex: Selfridges, Barneys, Bergdorf Goodman) to conducting business in Brazil (biannual event);- Coordination of the production of "Salão B+" - Brazilian Fashion Trade Fair and Creative Content; - Participation in the Brazilian fashion weeks, carrying staves, assisting in the strengthening of social medias, website and blog of the association; - Focus on management actions that promote the visibility of social media;* Special mention to the project which I coordinate the production: we brought Elle China magazine to Brazil, where they did a 18-page editorial that was conducted over Brazil, with Gisele Bundchen in the cover; in SP and Rio in July/13;

    • Human Resources Administrative Assistant
      • Mar 2010 - Feb 2011

      Assistente de Recursos Humanos/Assistente de Compras.

    • Support Analyst
      • Feb 2009 - Mar 2010

      Suporte técnico aos projetos Gol Linhas Aéreas e CBSS – VISA VALE.

Education

  • 2021 - 2023
    Centro Universitário FMU | FIAM-FAAM
    Graduação, Secretariado Executivo
  • 2010 - 2013
    Universidade Anhembi Morumbi
    Bacharel, Fashion Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

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