Experience

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  OutPLEX

  • Fort Lauderdale, Florida, United States

  • Marketing Manager (Department Head)

    • Feb 2021 - Jun 2022
    • Fort Lauderdale, Florida, United States

    •Develop and execute overall brand strategy, annual plan, and marketing budget•Spearhead partner marketing (ABM) initiatives, co-branding and advertising joint service provision•Lead all event involvement, from sponsorships to trade show booths, negotiating commitments and ordering all relevant marketing materials to ensure event participation successes•Research, contract and manage agency partnerships to ensure expert level deliverables for website redesign, SEO content writing, search engine optimization activities and PPC LinkedIn & Google Ads campaigns•Work directly with agency vendors to communicate brand identity, vision, voice and messaging•Determine overall brand strategy and select appropriate marketing activities and channels to drive MQL’s •Design case studies, social media posts, video scripts and other marketing collateral to drive brand awareness•Supervise Designer/Animator (wrote job description, conducted interviews, assign workload, manage performance)

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  We Do Web Content

  • Fort Lauderdale, Florida, United States

  • Account Manager

    • Sep 2020 - Feb 2021
    • Fort Lauderdale, Florida, United States

    •Managed client expectations and ensured timely delivery of services, participating in weekly client meetings, preparing agendas and talking points to provide clients with robust and informative overviews of all account activities•Planned and managed the content production pipeline, working directly with writers, editors, and other stakeholders on assigned projects•Consulted with clients regarding their marketing goals and sold services portfolio to meet client needs•Listened thoughtfully to client concerns and needs and proactively created detailed action plans to address them, documenting all relevant communications, tasks, and cases in Salesforce database•Contributed to ongoing process improvements, making suggestions that were put into action company-wide (i.e. building out Salesforce database, suggesting ideas to streamline procedures that impact ROI)•Worked collaboratively with internal and external stakeholders to develop effective and positive working relationships

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  Marel

  • Lenexa, Kansas, United States (remote)

  • Sales & Marketing Consultant - Innova Software

    • Nov 2018 - Jun 2020
    • Lenexa, Kansas, United States (remote)

    •Created and delivered marketing presentations and other sales-driving materials to demonstrate capabilities of software and support a variety of sales initiatives, communicating the value of investment in the solution and addressing/answering FAQ’s uncovered throughout sales process•Designed and coordinated webinar events to drive customer engagement in Marel offerings and generate sales leads•Called on new and existing accounts for sales prospecting and customer support, soliciting sales opportunities, and ensuring satisfaction with current systems•Entered new accounts, contacts and opportunities into Salesforce CRM•Planned and executed Innova software users conference, sales meetings and other team building events•Drove registrations for user conference through calling and email marketing campaigns•Built and deepened relationships with current customers (often C-level executives) in order to expand their investment with Marel, introducing them to full MES solutions, and increasing the likelihood of their continued investment in Marel’s hardware•Worked closely with Sales Managers (hardware team) to identify key opportunities and present unified quotes•Developed strategies that would increase lead generation for software opportunities, both internally and externally•Procured promotional products and apparel, both internally for Innova team and externally for corporate events•Researched relevant industry events and represented Innova at expos to grow market position as software leaderAccomplishments•Executed first-time North American software users conference which generated record attendance over international conference and all other events ever hosted by Lenexa office•Received kudos from Executive VP recognizing, “This was the best event I have seen at Lenexa or better yet in my career with Marel.”•Described by Lenexa Office Manager as “the most organized and effective employee I’ve ever worked with. She should plan all of our company events.”

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  Vicinity Software

  • United States
  • Software Development
  • 1 - 100 Employee

  • Director of Sales & Marketing

    • May 2017 - Nov 2018

    •Fostered relationships with potential clients and assisted them with learning about Vicinity software through discovery calls and software demonstrations•Managed entire sales process from inbound lead through close and “hand-held” in the transition to project managers•Developed relationships with channel partners to educate them on our vertical and assist in driving leads and closing deals together (both SaaS & on-premise deployments)•Prepared all quotes for software licenses and consulting services for both inside and outside sales opportunities•Created email templates to drive out a detailed sales workflow maximizing engagement with prospects•Worked directly with the Marketing team to design and approve campaigns that drove sales leads•Co-chaired the complete rebrand of parent company and created new sub-companies with cohesive brand identities•Audited all company-wide documents, marketing and financial, for accuracy of information (spelling/grammar & accounting) before publication•Mentored younger colleagues through professional challenges and personal growth opportunitiesAccomplishments•Promoted from Manager to Director and awarded $15,000 in increased compensation due to performance and leadership qualities•Increased monthly sales by 22-57% (depending on month)•Established an SEO ranking by creating new and editing existing web content for keywords and page titles (previously not found on first five pages of search engine results)•Drove social engagement by increasing followers and creating unique campaigns later duplicated by competitors

  • Marketing Manager

    • Jul 2016 - May 2017

    •Developed and managed website content and design using WordPress•Authored and published blog content•Wrote and distributed press releases through multiple channels•Directed online marketing strategies including Google AdWords campaigns•Planned content calendar and posted regular social media updates•Designed media images to align with blogs, social posts, and calls to action•Managed Marketing Assistants & Coordinators

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  Causely, Inc.

  • Lexington, Kentucky Area

  • Operations Manager

    • Sep 2015 - Mar 2016
    • Lexington, Kentucky Area

    •Worked with marketing, sales and tech teams to streamline across departments and drive process improvement•Managed operational budget for multiple departments, reducing costs and increasing savings•Negotiated contracts and product costs for massive savings in overhead expenditures•Governed all data management and generated reporting for a variety of interdepartmental needs•Edited all documents to be published by company to eliminate errors and improve quality of written material•Developed and maintained partnerships with third party logistics provider to improve efficiencies of processes•Implemented company-wide policies to determine KPI’s and create structure in a growing ‘start-up’ organization•Purchased inventory needed for order fulfillment and processed orders to ensure timely fulfillment to customers•Oversaw relationships with enterprise clients to ensure complete satisfaction of highest level VIP customers•Planned conferences, meetings and culture events for employees at headquarters and satellite offices•Reviewed resumes, conducted interviews and assisted with hiring and terminations; supervised Operations AssistantsAccomplishments•Reduced operational expenses by 29%•Participated in company activities that doubled customer count in six months’ time•Described by manager as having “done an incredible job in a short amount of time and has lots of knowledge, experience, grit and talent to spread into further areas”

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  United Franchise Group - Plan Ahead Events

  • West Palm Beach, Florida / Lexington, Kentucky

  • VP of Brand Development

    • Aug 2011 - May 2015
    • West Palm Beach, Florida / Lexington, Kentucky

    •Managed all marketing and sales training programs for new franchise owners•Conducted in-market training and business launch activities to provide new franchise owners with a strong foundation of marketing and sales techniques•Supported and mentored 100+ franchisees through start-up marketing activities, generating new revenue streams, upselling/increasing sales, and overcoming business management challenges to take businesses to next level•Created a Brand Identity Guide and designed and implemented all marketing materials and strategies in accordance with newly defined standards•Developed and managed website content and design, as well as social media posts and blogs•Planned and executed regional and national meetings•Sold national sponsorships, exhibitor packages, and vendor taught workshops for a variety of events•Implemented cost savings processes and streamlined operations procedures•Cultivated relationships and negotiated preferential pricing with national vendors•Collaborated with Chambers of Commerce, CVB’s, hoteliers and vendor partners on business growth strategies•Initiated use of and training on system-wide “CRM” program for customer relationship management•Screened applicants, conducted interviews, hired and supervised employees, executed terminationsAccomplishments•Promoted three times from Support Specialist to Training Manager to Director of Brand Development to VP•Awarded $24,000 in increased base compensation over duration of employment, plus increased commissions/bonuses•Earned “Road Warrior”, “Pat on the Back” and “Top Salesperson” awards

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  Searcy Denney Scarola Barnhart & Shipley, PA

  • West Palm Beach, Florida Area

  • Marketing Manager

    • Nov 2008 - Jun 2011
    • West Palm Beach, Florida Area

    •Led national marketing and sales efforts for all new cases •Managed all new client relationships in Mass Tort Unit •Designed and authored marketing and advertising materials and strategies •Wrote blog articles published on company website•Established and strengthened partnerships with referral sources at a national level•Developed and maintained Microsoft Access database for record keeping and reportingAccomplishments •Placed 3rd in firm of 100+ employees when tested on proficiency and knowledge (after six months employment)•Promoted twice from Intake Assistant to Intake Coordinator to Marketing Manager•Represented largest law firm in the county at prestigious national events when shareholders/attorneys could not be present