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Bio

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Amanda Andreza Coelho is a seasoned designer with 20+ years of experience in various industries, including graphic design, UI/UX design, and project management. She holds an MBA from Pontifícia Universidade Católica do Rio Grande do Sul and has certifications in Design Ops, UX Design, and Web Development.

Credentials

  • Design Ops
    TheStarter - Cursos Avançados de UX Design
    May, 2024
    - Apr, 2026
  • Certificado Profissional de UX Design do Google
    Coursera
    Feb, 2024
    - Apr, 2026
  • HTML, CSS, and Javascript for Web Developers
    John Hopkins University
    Jan, 2024
    - Apr, 2026
  • Usability Test Bootcamp
    Udemy
    Dec, 2022
    - Apr, 2026
  • Formando Campeões: Liderança F.C.
    Escola Conquer
    Oct, 2022
    - Apr, 2026
  • Jornada UX: crie “O” case do seu portfólio em 7 dias
    EBAC - Escola Britânica de Artes Criativas e Tecnologia
    Sep, 2022
    - Apr, 2026
  • User Experience (UX): The Ultimate Guide to Usability and UX
    Udemy
    Sep, 2022
    - Apr, 2026
  • User Experience Design Fundamentals
    Udemy
    Aug, 2022
    - Apr, 2026
  • Adobe Fusions
    Adobe
  • CAE
    University of Cambridge

Experience

    • Head of Design
      • Mar 2023 - Present

    • Freelance Designer
      • Feb 2018 - Jun 2024

      To exercise my creativity, and expand my knowledge in different areas, I work as a freelancer for small and medium-sized companies in short-term projects.

    • Brazil
    • Consumer Electronics
    • 1 - 100 Employee
    • Project Development Manager (B2B)
      • Nov 2020 - Jul 2022

      Focusing on new business development, I helped bring Motorola-licensed products to the Brazilian market.I participated in the Loja iWill e-commerce creation, improving growth strategies and lead capture, with an exponential increase in the number of new customers.I helped bring new tools for other sectors, such as the BI platform and a system for optimizing RMA processes.Finally, I helped map the company's processes, and helped to bring in an HR consultancy focused on the development of employees and managers.

    • Product & Packaging Coordinator
      • Nov 2017 - Nov 2020

      During my leadership, I always tried to bring methodologies for project monitoring and time management, focusing on results and improvements in the design sector.Some of the functions included managing the design and marketing team, user research, product research, trend research, and customer support materials (POS or online), among other graphic materials.Working with the company's CEO, I brought data for decision-making and the choice of new product releases.During my coordination, as a team, we were able to optimize the organization of files, the correction of printed materials, create planning for the launch of a new product per month, strengthen communication between marketing and commercial and grow as a sector.

    • Designer
      • Nov 2014 - Nov 2020

      Responsible for several graphic and promotional materials, including printed materials, online media, presentations, company website updates, 3D and technical designs, product packaging, and Branding, among others.Create licensed products for Disney, Fox e Turma da Mônica.I also had the opportunity to remake the company's logo, creating a more modern language closer to the public it serves.

  • Easy Legal App
    • Balneário Camboriu
    • UI/UX Designer / Co-Founder
      • Feb 2019 - Sep 2019
      • Balneário Camboriu

      This is a Startup project created at the Global Legal Hackathon.In addition to participating in the research and ideation with the team, my role was to design all features and map the screens, UX, and UI of the development application.I was also responsible for creating the branding, and the presentations made during and after the event, in partnership with some team members.

  • JCanedo Estilo Homem
    • Brusque - Santa Catarina - Brazil
    • Graphic Designer
      • Mar 2014 - Oct 2014
      • Brusque - Santa Catarina - Brazil

      Responsibilities revolved around creating creative for online and offline media, photography for e-commerce with photo treatment, internal visual communication in stores, social media, email marketing, and catalog, among other graphic materials.

  • iQ Content
    • Dublin - Ireland
    • UI Designer
      • Aug 2012 - Nov 2013
      • Dublin - Ireland

      In this company, I started as an intern, which soon became a junior position. There I had contact with the development of digital products, I learned basic HTML as part of the process of implementing responsive websites, agile methodologies, UX Design, and my main function, UI Design.

  • Raffcom
    • Brusque, Santa Catarina, Brazil
    • Graphic Designer
      • Feb 2008 - Oct 2011
      • Brusque, Santa Catarina, Brazil

      As a designer, in addition to being able to develop my technical skills with Adobe tools, CorelDraw, and others, I had the opportunity to develop my communication skills, customer service, etc. After a year and a half of working at the company, I was responsible for managing the creative team.

Education

  • 2020 - 2022
    Pontifícia Universidade Católica do Rio Grande do Sul
    Master of Business Administration - MBA, Business Technology: IA, Data Science and Big Data
  • 2018 - 2020
    Unicesumar
    Postgraduate certificate, Design Thinking and Creativity for Business
  • UNIVALI
    Bachelor’s Degree, Industrial Design
  • Colégio Cenecista Honório Miranda

Suggested Services

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Industry Focus. “Information Technology & Services”

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