Experience

• 

  Oberalp Group

  • Italy
  • Sporting Goods Manufacturing
  • 700 & Above Employee

  • Part Time E-commerce Specialist

    • Mar 2022 - Present

  • Online Store Manager

    • Jan 2018 - Mar 2022

    - Lead the U.S. website launch for Salewa, Dynafit and Wild Country in coordination with the International digital teams. - Develop the go-to market strategy for Salewa, Dynafit, Wild Country North America e-commence channel.- Collaborate with the North American Sales Manager to define and manage pricing strategies, forecasts and budgets. - Define and manage a seasonal content calendar. - Manage the online product catalog. - Manage the CRM database for North America: newsletters, customer communication, social content.- Analyze day to day performance of the online store.- Create wireframes for digital partners- Manage internal Pro Program database for all brands

• 

  Newton Running Company

  • Boulder, CO

  • Digital Marketing Manager

    • May 2016 - Dec 2017
    • Boulder, CO

    - Manage all social media channels (Facebook, Twitter, Instagram, Newton Running blog)- Manage and create all products on the e-commerce website.- Create product assortment and budget for website apparel program.- Create, maintain and support the Social Ambassador program.- Create image assets for homepage refreshes, marketing ads and email campaigns.- Analyze and interpret product sell-through for future online needs.- Maintain online channel from back and front end functionality.- Work cross functionally with marketing partners to optimize SEO, CPC, PLA and retargeting ads.- Photograph and edit image assets for shoes and lifestyle marketing needs.

• 

  Blue Stripe LLC dba Fresh Produce

  • Boulder,CO

  • Ecommerce Merchant

    • Jul 2015 - Apr 2016
    • Boulder,CO

    Select color and product assortment offering for online channel.Create and maintain email marketing calendar, including featured products and promotions.Work with graphic design team to come up with homepage refreshes, marketing ads and email campaigns.Merchandise and create outfits, themes and stories to shoot at lifestyle photo shoot.Run lifestyle and studio photo shoots with assistance of VP of merchandising.Work with planning partner to build forecasts that align with current trends and consumer demand.Analyze and interpret product sell-through to accurately plan and assort next seasons line.Maintain online channel from back and front end functionality.Work cross functionally with marketing partners to optimize SEO, CPC, PLA and retargeting ads.Assist VP of Merchandising with initial floor-sets to optimize sales; translate this direction to the e-commerce channel.

• 

  Fresh Produce Holdings LLC

  • Ecommerce Manager

    • Mar 2015 - Jul 2015

    •Work with affiliate partners to optimize SEO, CPC, PLAs and retargeting ads.•Evaluate A/B tests to optimize on header imagery, product presentation, subject line copy and marketing messaging appeal.•Select color assortment across product categories for online channel based on sales history.•Test new site functionality; cross browser, platform and device. •Analyze and interpret product sell-through to create forecasts and bank plans for online channel.•Maintain the visual aspect of the site; new product set up, product descriptions, page headers.•Assist marketing team to come up with copy, subject lines and compelling stories for e-blasts.

  • Ecommerce Marketing Coordinator

    • Jun 2014 - Mar 2015

    New product set up; including copy/description for new products.Select product and color assortment for the online channel, based on past sales and current demand.Analyze business across all channels, including email and social media to propose marketing strategy.Work with marketing team to come up with copy, subject lines, the overall marketing strategy and product selection for e-mail content.Assist with running studio photo shoots, ensuring merchandising and styling align with marketing strategy.

• 

  Lands' End

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Assistant Merchandising Manager

    • Mar 2014 - May 2014

    Assist with product development and product assortment offerings for outerwear, accessories, luggage and casual bottoms.Collaborate with technical design and product development teams to ensure product and fabric quality as well as fit approvals.Work with creative and copy teams to ensure products are visually pleasing to the customer, both online and in catalog. Execute key merchandising strategies by analyzing sales, current trends and competition.

  • National Sales Merchandising Assistant

    • Oct 2012 - Mar 2014

    Successfully led sales initiatives through new product and uniform assortment to new mid tier client.Develop and maintain assortment spreadsheets.Monitor sales trends and recommend product assortment changes.Effectively communicate with cross functional partners to assure timely sample requests and purchase orders. Assist with room set up for client visits; dressing of mannequins and visual presentation of existing and new product assortment options.

• 

  PINK by Victoria's Secret

  • Madison, Wisconsin Area

  • Sales Associate

    • Jul 2012 - Oct 2012
    • Madison, Wisconsin Area

    Assisted in floor set of store opening.Part of successful sales team. Monitor inventory levels.

• 

  Lands' End

  • Retail/Merchandising Intern

    • May 2011 - Aug 2011

    * Analyzed past and current sales records of $22 million line of the women's wear business* Contributed in development of new sales and marketing strategy to increase US and European sales* Co-developed a solution for inventory build up in Europe- solution was implemented.