Experience

• 

  Freelancer

  • Ireland
  • IT Services and IT Consulting
  • 300 - 400 Employee

  • Freelancer (Contractor)

    • Nov 2024 - Present
    • Istanbul, Turkey

    Built and executed a digital marketing strategy via Google Ads, Yandex Ads, and Meta from scratch, scaling revenue from 0 to 43,000 monthly with a 2.1x ROAS - through online reservations within the first month.
    Launched Meta Ads campaigns focused on lead generation via WhatsApp, using custom creatives with Generative AI and targeting strategies tailored to the local audience (Portfolio available upon request.)
    Set up eCommerce tracking for reservation events via Google Tag Manager and GA4, enabling real-time performance analysis.
    Collaborated with developers to implement dataLayer events for conversion tracking.

• 

  Turkuvaz Media Group

  • Istanbul, Turkey

  • Performance Marketing Executive

    • Jun 2024 - Nov 2024
    • Istanbul, Turkey

    Managed advertising accounts for web and app platforms across Google Ads, Meta, and TikTok, overseeing a multi-million annual ad budget to meet revenue goals while maintaining a target ROAS and increasing market share and CLV.
    Delivered actionable performance reports leveraging GA4 and internal databases, resulting in Avg. ROAS metrics: Google Ads 6.98x - Meta Ads 2.34x for 7,000,000 avg. monthly ad spend.
    Developed precise budget forecasts based on historical data of CPC, CR, and AOV.
    Led a server-side tracking project utilizing Google BigQuery and GA4 to address data attribution gaps, ensuring accurate measurement of campaign performance. Reduced data loss from consent mode to just 6%, resulting in a 64% increase in data attribution for campaigns.
    Designed and maintained custom dashboards in Looker Studio, providing real-time insights for cross-functional teams to monitor KPIs and inform strategic decisions.

• 

  Akinon (Enterprise eCommerce)

  • Istanbul, Turkey

  • Digital Marketing Specialist

    • Aug 2022 - Apr 2024
    • Istanbul, Turkey

    Led the execution of lead generation campaigns on LinkedIn Ads and Google Ads, contributing to significant B2B growth.
    Developed and implemented advanced HubSpot workflows to streamline and optimize customer journey.
    Produced comprehensive GA4 performance reports, providing actionable insights through weekly, monthly, and quarterly analyses.
    Configured and managed Google Tag Manager (GTM) to enable advanced website analytics and precise tracking capabilities.
    Consistently selected to mentor and onboard new team members at Akinon for smooth transitions and team integration.

• 

  Nmq Digital

  • Netherlands
  • Advertising Services
  • 300 - 400 Employee

  • Digital Content Associate

    • Aug 2020 - Jul 2022
    • Istanbul, Turkey

    Managed web content implementation through various CMS platforms working with global digital marketing departments in NA, LATAM, HONG KONG, and UK regions.
    Constructed and optimized landing pages for Philips Sound and Vision categories using Adobe Experience Manager (AEM).
    Provided performance insights via detailed reports generated through Adobe Analytics.
    Adapted web designs for seamless performance across mobile and other devices.
    Executed technical SEO improvements, including redirects, page speed optimization, and updates to meta titles and descriptions.

• 

  Exit Solgar Realty

  • United States
  • Real Estate
  • 1 - 100 Employee

  • Marketing Intern

    • Jun 2019 - Sep 2019
    • Istanbul, Turkey

    Managed website implementation and updates using CMS platforms.
    Created and scheduled social media content in alignment with brand guidelines.
    Assisted the marketing team with administrative tasks and campaign coordination