Experience

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  AnyMind Group

  • Japan
  • Technology, Information and Internet
  • 700 & Above Employee

  • Head of Strategy & Business consulting

    • Jul 2023 - Present

  • Head Of Strategic Planning

    • Jun 2020 - Present

    - Leading the Strategic Planning function for the organization across HCMC & Hanoi offices- Responsible for IMC, Influencers, Digital & social media strategies for B2B and B2C brands marketing to Vietnamese consumers at Ho Chi Minh City and Hanoi offices.

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  Dentsu Aegis Network

  • Vietnam

  • Planning Director

    • Aug 2019 - Apr 2020
    • Vietnam

    Leading the strategy and planning function for key brands such as Coke (Vietnam portfolio), Enfa IFT, and Durex.Key New Business wins - FWD Insurance, HCL Training program launch, Hoa Phat steel.

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  VMLY&R

  • Mumbai, Maharashtra, India

  • Senior Manager - Strategy and Planning

    • Jul 2018 - Jul 2019
    • Mumbai, Maharashtra, India

    Designing digital communication strategies for Swaraj Tractors, Pantaloons fashion, The Laughing Cow cheese and Marico - Parachute Advansed & Saffola Oils.

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  Indigo Consulting

  • Mumbai, Maharashtra, India

  • Consultant Digital Strategist

    • Dec 2017 - Apr 2018
    • Mumbai, Maharashtra, India

    Working closely with Head of Strategy on various multinational technology and banking clients, and new businesses developing innovative and technology based communication solutions on digital and social platforms.Key brands: Google Pay (formerly Tez by Google); Garnier Beauty Care portfolio; Bajaj V & Dominar

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  Leo Burnett

  • Ho Chi Minh City, Vietnam

  • Senior Strategic Planner

    • Apr 2014 - Jul 2017
    • Ho Chi Minh City, Vietnam

    (3+) Senior strategic planner | Leo Burnett Vietnam | April, 2014 – July 2017Building brands and driving business via integrated marketing communication – Over a period of 3 years, as a key planner, worked across Leo Burnett portfolio of Multinational brands like Samsung (consumer electronics and durables – Mobile phones, TV/AV, Durables, Corporate), Friesland Campina (dairy products), P &G (FMCG – Rejoice, Tide, Ariel), Wipro-Unza (Romano- male-grooming), Pfizer (pharmaceuticals), McDonald’s (QSR), Central group (retail), Philip Morris (tobacco related products) etc.Awards and achievements:Bronze at Asian Marketing Effectiveness awards (AMES 2015, Singapore) for Samsung ‘This is Living’ campaign#1 in Youtube Asia leaderboard for the year 2016 in APAC for Tide Vietnam Lunar New year campaignMobile marketing awards (MMA 2016) for Samsung Galaxy A ‘Say A’ – best in show, two golds and one silver7+ (out of 10) for Tide Vietnam Social experiment at Leo Burnett GPC (a committee which reviews the internal creative work for Leo Burnett Globally)#Key responsibilities:Marketing communications: An agency partner to provide marketing/brand communications solutions> Lead and supervise Creative, Media, PR and Digital teams to achieve the brand and business objective via integrated communication> Propose/Conduct the required research in-house with research agency partners - Quali and Quanti> Create a communication strategy + Campaign execution plan (Pre-launch, Launch and Post launch)> Social media communication - Propose the platform strategy, content marketing plan for campaigns and always on> Social listening and ORM - Monitor social communication and propose a response/reaction plan to the always-on communication> Experiential marketing (Innovation in communication) - Bring the best-in-industry practices integrated in communication - via VR, Apps, Gamification, E-commerce etc.

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  Bates CHI&Partners

  • Mumbai

  • Strategic Planner

    • Apr 2012 - Mar 2014
    • Mumbai

    Worked on various categories in the past two years which includes Telecom, Soft drink-Colas, Consumer durables (White and brown goods), Supply chain solutions, Cigarettes, FMCG (dish washing bar, hair oil, detergents), Apparels, FootwearWinning new business pitches portfolio:+Uninor, Turtle apparels, Hamilton Beach (small kitchen appliances). Brand portfolio:+Turtle and London Bridge (apparels), Future supply chain, India Kings, Gold Flake cigarettes, Ashok Leyland-Dost (LCV), Safed Detergents, Coca-Cola Bangladesh (Ramzaan Project), Marico Bangladesh-Parachute Hair OilKey responsibilities:• Consumer immersion• Strategic planning+Working on the presentation closely with Sr. Planning Director and Chief Strategy Officer

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  Department of MBA

  • Yavatmal, Maharshtra, India

  • Lecturer and Marketing Specialist

    • Aug 2009 - Jul 2011
    • Yavatmal, Maharshtra, India

    Devised communication campaigns and institute development programs to drive students to sign in and attracting industry partners for recruitment apart from teaching subjects of marketing and consumer behavior.