Experience

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  Conveyor Marketing

  • Director of Content

    • Jun 2023 - Present

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  Precision Marketing Group

  • Director of Content Operations

    • Jul 2020 - Present

  • Content Strategist

    • Jul 2016 - Nov 2022

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  TripAdvisor

  • Senior Copywriter

    • Apr 2015 - Jul 2016

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  Boston Globe Media

  • Direct Copywriter

    • Dec 2014 - Apr 2015

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  Combined Jewish Philanthropies (CJP)

  • Greater Boston Area

  • Senior Development Writer (Independent)

    • Dec 2013 - Aug 2014
    • Greater Boston Area

    • Collaborated with marketing team to develop highly strategic concepts and accompanying creative assets for one of Boston’s largest philanthropic organizations• Developed ideas then wrote materials for branding initiatives, web and social media campaigns, fundraising and campaigning efforts, impact stories, and event collateral• Led brainstorming sessions, pitched ideas and presented polished concepts to clients and team members on a regular basis

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  Customer Communications Group (Direct Marketing Agency)

  • Senior Copywriter

    • May 2007 - May 2013

    (Worked as both employee and independent contractor between the time frame shown.)• Lead senior writer for a diverse range of B2B and B2C marketing materials — including newsletters, emails, corporate blogs, loyalty initiatives and B2B collateral — for dozens of prestigious accounts* in a fast-paced agency environment• Aided in creating and delivering proposals and presentations to clients; then worked with clients directly to ensure content efforts hit goals and exceeded expectations• Stayed current on best practices, social media and cutting-edge marketing tactics in order to strategically advise clients and team members verbally and via written guides• Flexed writing style often, becoming a subject-matter expert on variety of complex topics; then delivered fresh editorial angles that resonated with multiple audiences• Collaborated with CD, AMs, designers and executive sales team to establish editorial topics and needs; then managed ideas while adhering to multiple goals and timelines*Accounts include G.E. Capital, Wells Fargo, Children’s Hospital, Commerce Bank, Countrywide Home Loans, Eagle Mortgage, Union Bank, Camping World/Good Sam Club*

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  MobileFuse

  • Waltham, MA

  • PR and Web Writer (Independent)

    • Jul 2012 - Feb 2013
    • Waltham, MA

    - Rewrote all web content to infuse best copywriting practices and incorporated a consistent brand message throughout, - Researched and wrote multiple press releases that publicized a range of topics, from new hires to ground-breaking industry technologies.

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  NetQuote (a Bankrate Insurance company)

  • Greater Denver Area

  • Copywriter (Independent)

    • Aug 2007 - Aug 2008
    • Greater Denver Area

    - Broke down complex insurance topics into easy-to-digest newsletter articles to generate leads, educate consumers and establish credibility with the NetQuote brand- On an as-needed basis, assisted in press releases, B2B materials, company bios and a variety of internal marketing needs

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  BabyUniverse (a division of eToys/Kbtoys.com)

  • Greater Denver Area

  • Catalog & Web Writer (Independent)

    • Jul 2007 - Mar 2008
    • Greater Denver Area

    • Primary writer and consultant responsible for directing copy strategy from start to finish for debut issue of consumer retail catalog• Worked with external teams (buyers, merchants) to develop a brand, voice and custom style guide; collaborated with internal team members to brainstorm and creatively execute concepts• Wrote, edited and finalized 45 pages of catalog copy, including headlines, product descriptions, front/back covers and “stylistic” content throughout, plus all supporting online copy

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  Resort Technology Partners

  • Denver

  • Web Copywriter (Independent)

    • Mar 2006 - Jul 2007
    • Denver

    - Worked with resort executives and Web Solutions team to create distinct brand presences for two different Florida resorts- Traveled to resort locations to strategically develop the desired brands through original, compelling and SEO-rich website copy

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  Cheaptickets.com/Orbitz.com

  • Denver, CO

  • Digital Content Specialist

    • Mar 2004 - Jul 2005
    • Denver, CO

    • Write, manage and apply SEO practices to all online content including daily specials/promotions, banner ads, travel and destination micro-sites, marketing e-mails for audiences of 6 million, redesigned website areas, help/informational pages, and all other content initiatives• Craft highly creative, revenue-generating marketing campaigns around bottom-line business goals - *First-place winner of company-wide Creative Marketer Award in 2005*

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  KB Toys & eToys.com

  • Denver, CO

  • Copywriter & Copyeditor

    • Aug 1999 - Mar 2004
    • Denver, CO

    - Wrote product descriptions, banners, headlines, sweepstakes, promotional copy, company bios, online buying guides and all other website content for Kbtoys.com and sister site, etoys.com- Penned a style guide for two sites; then managed team's efforts to maintain a consistent voice, tone and style for the company by serving as the final editorial checkpoint