Experience

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  Finding Violet

  • Empathy Advocate & Marketing Innovator

    • Dec 2023 - Present

    For the past 18 months, I've embarked on a path of deep introspection: ​How can I help heart-centered businesses set themselves apart from the noise without being part of the noise? What if we had "something" that set us apart from 99.99999% of entrepreneurs clamouring for attention? And what if that "something" was a visible, tangible promise that we put people before profits?​WHAT HAS EVOLVED​Ongoing Development of Three Levels Deep:I've built the Three Levels Deep web application, an invitation to entrepreneurs to lead the shift in marketing by committing to empathy. This transformative tool encourages businesses to see life from the perspective of those they aim to impact.​Vibrational Marketing Guidance:Using the Three Levels Deep app, I guide businesses to delve into 27 versions of their potential customers, ensuring a commitment to empathy that stands out in a crowded market.​Collaborative Strategy Development:Facilitating vibrational marketing strategy sessions, I help emphasize vibration as the cornerstone for businesses aiming to make a genuine connection and lead a conscious shift in marketing.​Validation of CommitmentTo ensure authority, authenticity, and commitment to empathy, the Three Levels Deep "badge" indicates successful completion of the process. ​WHY CONNECT?​Empathetic Leadership:Bring genuine empathy to every project and visibly distinguish the marketing leaders from the followers.​Community Connection:Build connections with heart-centered entrepreneurs who share audacious goals.​Authentic Growth:Help guide businesses toward real, authentic growth by aligning marketing efforts with a deep commitment to seeing life from the multi-faceted perspective of others.

  • Vibrational Marketing Mentor

    • Feb 2023 - Present

    I provide marketing mentoring to entrepreneurs and small business owners who dare to do things differently. From strategy development to implementation, I combine my business, information systems, marketing, course development, and writing background into a holistic, integrated approach.

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  Simply Colossal

  • Author, Editor, Vibrational Marketing Mentor

    • Jul 2007 - Mar 2023

    Analysing a business to understand their marketing goals and capabilities.Analysing their product to determine whether it’s more appropriate for online, offline, or multi-channel marketing tactics.Analysing their customers to determine whether they’re more likely to use traditional or online methods to acquire the product.Developing strategies for ensuring that the marketing and sales channels of the business, product, and customer are aligned.Ensuring the business owner's natural strengths are aligned with all of the above.Creating, editing, and reviewing e-learning courses that empower entrepreneurs.

  • Freelance writer, editor, and marketing strategist

    • Feb 2007 - Jul 2019

    Web writing, technical writing, business writing, and creative writingCreating, editing, and formatting of business and creative documentationE-book and e-course designBook summariesMarketing strategy development, including creation of buyer personasWeb design and social media managementMarketing training and support

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  University of Western Cape

  • Business Analyst Team Leader

    • Apr 2006 - Feb 2007