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Allison Reilly is a seasoned marketing professional with expertise in strategy, account management, and copywriting. She has helped B2B and B2C companies across various services, including marketing strategy, social media, and integrated marketing. With experience in leading account and strategist roles at top agencies, she has a strong background in driving company growth and executing change. Allison holds a BA in Psychology from the College of the Holy Cross and has worked at notable companies such as FINN Partners and THINKcollaborative. Allison Reilly is a skilled marketing expert with a strong track record of delivering results-driven strategies and copywriting services. She has a deep understanding of the marketing landscape and is well-versed in leading account and strategist roles. Allison Reilly is a seasoned marketing professional with expertise in strategy, account management, and copywriting. She has helped B2B and B2C companies across various services, including marketing strategy, social media, and integrated marketing. With experience in leading account and strategist roles at top agencies, she has a strong background in driving company growth and executing change.

Experience

    • Strategy Consultant
    • Brand Strategy Consultant
      • Sep 2023 - Present
      • Greater Boston

      Helping advertising agencies and companies set their brand direction. I have helped B2B and B2C companies across a range of services including: Business/Category Research, Competitive Reviews, Audience Intelligence, Persona Development, Human Truth Insights, Messaging/Positioning, Creative Briefs...

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Head of Relationships & Strategy
      • Mar 2018 - Aug 2023

      [Formerly Small Army]Senior-level company executive and thought leader who has helped drive company growth with ideas that execute change and results. Experience spans strategy, research, positioning, branding, digital marketing, and writing. Thoughtfully managed, mentored, and inspired a department of up to 15 people. Some notable accounts include Cuisinart, GE, NETSCOUT, WGBH, Leica, Boston University, MegaFood, CRISPR Therapeutics, PTC, Columbia University Irving Medical Center, and many others.

    • VP, Relationships & Strategy
      • Jan 2015 - Mar 2018

      Managed Account Service and Strategy departments across all Agency accounts.

    • Group Account Director
      • Feb 2013 - Jan 2015

      Lead account and strategist on Agency's largest account, GE Measurement & Control. Grew account 75%.

    • Account Director
      • Mar 2011 - Feb 2013

      Led the Raytheon, Emerson Hospital, T1D, and GE Accounts

    • Co-Founder/Lead Account & Marketing Strategist
      • 2003 - 2011

      Owner and business leader developing brand strategies and copywriting for company key accounts.

Education

  • College of the Holy Cross
  • The Derryfield School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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