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Allison Hoover profile image

Allison Hoover

Vice President - Creative, Global Par... at Paramount Pictures
Intro Book
Seasoned marketing professional with expertise in Art Direction, Social Media, Integrated Marketing, Advertising, and Graphic Design.
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Location
Los Angeles, California, United State...
Skills
  • Art Direction
  • Social Media
  • Integrated Marketing
  • Advertising
  • Graphic Design
  • Show all
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Bio

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Allison Hoover is a seasoned marketing professional with expertise in Art Direction, Social Media, Integrated Marketing, Advertising, Graphic Design, Photography, Newsletters, and Adobe Creative Suite. She has held various roles at Paramount Pictures, Universal Pictures, Havas Worldwide, Ogilvy & Mather, Starcom MediaVest Group, Uncle Dan's The Great Outdoor Store, Ithaca College, and Grey Group, where she has developed and executed creative campaigns, managed marketing materials, and contributed to brand development. With a strong educational background in Integrated Marketing Communications from Ithaca College and experience in teaching and art direction, Allison brings a unique perspective to her work. She is based in Los Angeles, California, and has a strong network of industry connections. Allison is skilled in a range of creative and technical skills, including Adobe Creative Suite, social media, and graphic design.

Experience

  • Paramount Pictures
    • Vice President - Creative, Global Partnership Marketing
  • Paramount Pictures
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Creative Director, Global Partnership Marketing
      • Apr 2022 - Present

    • Senior Creative, Global Partnership Marketing
      • Jul 2019 - Apr 2022

      Generate ideas, develop pitch materials, and execute creative campaigns for partnership programs between brands and Paramount Pictures films that are disruptive, organic, and event-worthy across all marketing touch points.

  • Universal Pictures
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Design Manager, Global Brand Development
      • Mar 2018 - Jul 2019

      Strategized and created studio marketing materials for Universal's Brand Development and Theatrical Marketing leadership to use at global trade shows, regional summits, partner pitch meetings, retail swings, executive events, and studio town halls. Concepted and launched the company’s first ever cross-studio integrated campaign that highlighted the diverse properties of Universal, Illumination, and DreamWorks through emotive messaging and elevated design.

    • Creative Manager, Global Partnership Marketing
      • Sep 2015 - Mar 2018

      Generate ideas, develop pitch materials, and execute creative explorations for partnership programs between brands and Universal Pictures films that are disruptive, organic, and event-worthy across all marketing touch points.

    • Creative Coordinator, Global Partnership Marketing
      • Oct 2014 - Sep 2015

      Conceptualized, pitched, and executed partnership marketing campaigns for Universal Pictures.

  • Havas Worldwide
    • Greater Chicago Area
    • Creative Intern
      • Jan 2014 - Mar 2014
      • Greater Chicago Area

      Art Direction // Created digital and direct pieces for DISH satellite TV and Citibank.

  • Ogilvy & Mather
    • Paris Area, France
    • Creative Intern
      • Oct 2013 - Dec 2013
      • Paris Area, France

      Art Direction // Contributed campaign ideas for a variety of clients and media; print for Grey Goose, digital for Google, social media for Fanta, and TV for Coca-Cola, Fruttollo, and M6 Mobile. Created a video manifesto for Nestle Meritene which was produced.

  • Starcom MediaVest Group
    • Chicago, IL
    • Media Associate
      • Mar 2011 - Sep 2012
      • Chicago, IL

      Planned and managed $40MM media spend for Kellogg's brands Kashi and Bear Naked. Performed monthly budget reconciliation exercises and streamlined efficiency guidelines across entire Kellogg's portfolio. Performed extensive target market research, leveraging consumer insights to maximize ...

  • Uncle Dan's The Great Outdoor Store
    • Greater Chicago Area
    • Marketing Coordinator
      • Jan 2011 - Mar 2011
      • Greater Chicago Area

      Marketing lead for retailer with multiple locations in the Chicago area. Established social media presence, created marketing materials, assisted website redesign, and managed newsletters.

  • Ithaca College
    • Ithaca, NY
    • Teaching Assistant
      • Sep 2009 - May 2010
      • Ithaca, NY

      Teaching assistant for two courses: "Advertising Copywriting and Art Direction" and "Presentation Media and Visual Design"

  • Grey Group
    • New York, NY
    • Creative Intern
      • Jun 2009 - Aug 2009
      • New York, NY

      Assistant art director for major fashion & beauty photo shoot to produce brand library for Latisse to leverage across all touch points. Helped with web design and print. Created banner ads for various clients (Aetna, Earth Tone) and executed a complete brand redesign of direct mail for Nestle...

  • Brigandi & Associates
    • Chicago, IL
    • Intern
      • Jan 2006 - Jun 2006
      • Chicago, IL

      Compiled marketing research reports and ideated promotional sales campaigns.

Education

  • Miami Ad School
  • Ithaca College

Suggested Services

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Industry Focus. “Advertising and Marketing”

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