Experience

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  Folklore Event Rentals

  • Marketing Director

• 

  B-HIVE CREATIVE

  • Greater San Diego Area

  • Freelance Digital Marketing Consultant and Graphic Designer

    • Jan 2013 - Present
    • Greater San Diego Area

    ● Facilitated client on-boarding to determine design vision, project scope, budgets, timeframes and deliverables.● Developed brand identities and unique messaging in a wide variety of applications, including logo design, website creation, product packaging, print collateral, email marketing, social media content, and event/exhibition planning.● Formatted and delivered production-ready graphics for use in print, apparel and digital media.● Transformed brands, products, and services to create lucrative business opportunities for clients.● Noteworthy: Campaign for Southern Caregiver/Qualcomm’s annual “Bastille Day” fundraiser event, published in the 35th Creative Awards Annual.

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  AMPERSAND

  • Greensboro, North Carolina, United States

  • Creative Director

    • Apr 2018 - Dec 2021
    • Greensboro, North Carolina, United States

    ● Coordinated complete product launch and go-to-market strategy● Assisted in cosmetic component sourcing, product manufacturing and testing● Designed brand identity, logo, website and consumer product packaging● Created all digital and print collateral for a comprehensive customer experience● Executed a product sampling campaign that resulted in 10,000 new subscribers● Negotiated retail partnerships with Macy’s and Verishop● Created content for email, social channels and paid advertisements● Managed and coordinated influencer campaigns● Tracked marketing analytics and reported to the Board of Directors● Secured paid and unpaid features in print and online publications for Marie Claire, Harper’s Bazaar, Allure, and Forbes.● Noteworthy: Designed an exhibition experience that led to awards for “Buyer Favorite” and “Consumer Favorite '' at the 2019 Indie Beauty Expo in Dallas.

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  In Flight Media

  • United States
  • Media Production
  • 1 - 100 Employee

  • Associate Producer

    • Jan 2010 - Jan 2012

    In-Flight Media Associates, Inc. (IMA) is an exclusive provider of in-flight video programming for leading domestic and international airlines such as Delta, United, American Airlines and Virgin America. Developed brand strategy, communications and leading innovative marketing campaigns for some of the biggest brands in the country on an on-board media platform that is viewed by thousands of consumers a day within the airline industry. Responsible for the creation of long and short-format digital entertainment within the lifestyle, travel, specialty and commercial categories. Experience encompasses nearly every facet from sales and custom campaign strategies to digital creation and ad placement.

  • Production Manager

    • 2010 - 2011

    Managed sales and production of on-board advertorial spots for leading domestic and international airlines such as Delta, American Airlines, United and Virgin America. Generated and called on 300+ marketing professionals per week, selling unique opportunities for their brands. Was responsible for customer experience from on-boarding to campaign strategy and execution, resulting in the production of long and short format programs in the lifestyle, travel, specialty and commercial categories.