Okay, let’s calculate this. Allen has 18 years of experience in television and video production, which is a solid foundation. He has held leadership positions, which indicates strong skills in strategic planning and project management. The Art Institutes degree adds some prestige. However, his experience is more on the operations side rather than creative or technical directing. Location is Carrollton, Texas, which might be a mid-tier market. Considering his experience, skills, and education, I would estimate his hourly rate to be around $125. This is slightly below the national average for media professionals with similar experience, but it's reasonable given his operational focus.