Experience

• 

  FIFCO

  • Costa Rica
  • Food and Beverage Services
  • 700 & Above Employee

  • Retail Marketing Manager

    • Oct 2020 - Present

    Leader of marketing corporate division for Retail Unit brands: Musmanni, Musi, Vinum, Tienda La Birra y Pinova

  • Foodservice Manager

    • Oct 2016 - Sep 2020

    - Responsible for the Foodservice channel in CR, CAM and Puerto Rico- Responsible for Vinum Stores and Tienda La Birra formats - Responsible for P&L's and teams of each format

  • Marketing & Commercial Manager

    • Jun 2012 - Sep 2016

    - Responsible for income and commercial relationships for formats Musmanni (Bakery) and M Mini Super (Convenience)- Responsible for the creation and development of the new retail convenience format- Formation of Commercial and Marketing departments in the company- Responsible image renewal process for Musmanni and MUSI

• 

  Walmart Centroamérica

  • Marketing Manager Central America

    • Aug 2010 - Feb 2012

    - Management in CAM of the Discount and Supermarkets formats- Responsible process of transformation Maxi Bodega to Maxi Palí- Responsible for marketing budgets and brand advertising- Relationship with agencies and management of advertising campaigns- Responsible for local Marketing teams in all countries

  • Regional Buyer

    • Aug 2007 - Aug 2010

    - Regional management of Breakfast Beverages and Alcoholic Beverages departments- Responsible for relationship and negotiations with regional and local suppliers- Negotiation for private brand manufacturing in UHT Milk- Outstanding results in sales, negotiations and category management

• 

  Isla Oasis S.A.

  • Costa Rica

  • Marketing and Sales Manager

    • Jun 2003 - Aug 2007
    • Costa Rica
• 

  Distribuciones Carma Pinares

  • Costa Rica

  • Sales Executive

    • Jun 2000 - Jun 2003
    • Costa Rica