Okay, let’s tackle this. So Allan Reider has a diverse set of skills that are in demand, especially in the event and wedding industry. His experience as an owner of a studio and his psychology background from Rutgers University - Newark add to his value. However, his role is more focused on event management and coordination rather than high-end photography or videography. Considering his skills and experience, I'd estimate his hourly rate to be around $125, which is slightly below the national average for event planners and coordinators. This rate is also lower than what high-end photographers and videographers charge, which is expected given Allan's role and expertise.