Okay, let’s calculate this. Allan has a solid set of marketing skills, including social media, digital marketing, and content development. He’s also got a degree from Columbia University, which adds some prestige. Location is Encinitas, California, which is a desirable spot. Marketing professionals with similar skills in the US typically charge between $75–$150 per hour, depending on experience and location. Considering Allan’s skills and location, I estimate his hourly rate to be around $125, which is slightly below the average but still competitive.