Okay, let’s tackle this. So Allan has 38 years of experience, which is a long time. He’s also an entrepreneur, which suggests he’s adaptable and able to take calculated risks. His experience in software engineering, particularly in computerized test systems, is in demand. However, his experience in marketing and new business development is also valuable. Considering his experience and skills, I would estimate his hourly rate to be around $120, which is below average for a software engineer with similar experience. This is because his experience is more on the entrepreneurial side, and he may not have the same level of technical expertise as some other software engineers. Still, his overall skill set and experience make him a valuable professional.