Experience

• 

  Angama

  • Cape Town, Western Cape, South Africa

  • Head of Content

    • May 2023 - Present
    • Cape Town, Western Cape, South Africa

• 

  OfferZen

  • Content Team Manager

    • Jun 2022 - May 2023

• 

  Flux Full Circle

  • South Africa

  • Senior Account Catalyst

    • Aug 2021 - May 2022
    • South Africa

    As a Senior Account Catalyst at Flux, my focus is on building and maintaining relationships with our clients and ensuring continuous growth and sales for their travel brands.Key Responsibilities Include:- Actively foster and manage the success of a portfolio of high-end clients- Drive continuous growth and sales revenue for their travel brand- Collaborate with the marketing team and use tools for effective reporting (Google analytics, Databox, HotJar etc)- Collaborate and direct the marketing and technology teams to ensure service delivery standards are maintained and client requirements are understood across departments- Assist in project management for all new client web builds as well as existing clients' maintenance,- Responsible for client satisfaction, retention, and expansion of Flux digital services and products

• 

  Expat Explore Travel

  • United Kingdom
  • Travel Arrangements
  • 1 - 100 Employee

  • Digital Marketing & Content Strategist

    • Nov 2019 - Aug 2021

    Key Responsibilities Include:- Leading a team consisting of social media manager, content creators, email manager, designer and SEO Strategist to ensure brand exposure across all platforms- Working closely with UX designer, developers and content writers to produce solution-orientated work- Conceptualisation and production of engaging content- Ensuring the brand is consistent and constantly front-of-mind- Using Google Analytics for reporting- Working closely with SEO to ensure relevant blogs and traffic to the website - Conversion rate optimisation

  • Sales & Marketing Copywriter

    • Oct 2018 - Nov 2019

    Key Responsibilities Include:- Writing digital & print sales letters that pull in sales or lead generation- Help distil complex information and explain it in an entertaining and succinct way to customers- Proofreading content across the site - Consider the copy requirements for different points in the sales funnel- Craft email campaigns- Help script sales videos- Learn and understand the core psychology of our customer markets- Write and edit copy for related services (such as customer service communications templates)- Interface copywriting or editing, with a focus on consumer-focused sales persuasion copy- A/B split testing copy- Report on copy tests - Ensure copy does consider its impact on SEO- Track and report on emails

  • Content creator

    • Aug 2017 - Oct 2018

    Key Responsibilities Include:- Conceptualising and producing copy for all online and print, marketing, websites, newsletters and blogs- Researching and writing for the tour pages, ensuring content has adequate readability scores - Community management through Facebook, blog comments and emails- Researching trending topics in the travel industry and keeping up-to-date with copy relevance- Creating briefs for freelance writers and sub-editing to ensure the copy is on-brand- Working closely with designers to ensure that both design and content are appropriately and effectively displayed- Working closely with the SEM team to ensure SEO and PPC are always kept in mind and optimised.- Creating and setting up campaigns in Mailchimp and A/B testing to ensure the best rate of interaction.

• 

  Inspiration Communication

  • South Africa

  • Co-Founder (Copywriter & Proofreader)

    • Feb 2017 - Aug 2021
    • South Africa

    I co-founded Inspiration Communication with my mother - a company focusing on content in all forms. My focus is the written form - social media, SEO, blogs, articles and website content. In my freelance capacity as part of Inspiration Communication I have written and edited for the following clients: University of Free State, Die Burger (South African daily newspaper), Sunday Times (South African weekly newspaper), WEARELS (online store), Feraggio Shoes, Rumour Has It (interior design company) and a few more private clients.

• 

  Au Pair

  • Stellenbosch

  • Tutor & Au pair

    • Jan 2009 - Dec 2015
    • Stellenbosch

    Tutored primary school kids (Grade 5, 6 & 7)Au pair and babysitting since school.Enjoy helping people and kids

• 

  Teach in Vietnam

  • Hanoi, Vietnam

  • Foreign Language Teacher

    • Oct 2015 - Nov 2015
    • Hanoi, Vietnam

    - 14 classes of Grade 2 learners (all with different levels of competency and understanding)- Creativity and innovative thinking was required to make the lessons fun and easy to understand for the young students- The school asked me to stay on as they saw vast improvement in the students.

• 

  Rumour Has It

  • Social Media Analyst

    • Mar 2015 - Jul 2015

    Key Responsibilities:- Writing copy for the website- Writing articles for the blog- Keeping social media platforms updated

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  ENuus

  • Johannesburg Area, South Africa

  • Internship

    • Jan 2015 - Feb 2015
    • Johannesburg Area, South Africa

    Voice-overs for news bulletinsPractise piece-to-camerasTranslate stories from English to AfrikaansShadow field reporters and editors

• 

  Stellenbosch University

  • Assistant Editor of SMF (Stellenbosch Media Forum - BPhil 2014 Magazine)

    • Sep 2014 - Oct 2014

    Worked closely with Editor:Selecting theme for magazinePlanning layout of magazineEnsuring content is ready

• 

  Expresso Morning Show & Top Billing

  • Sea Point, Cape Town

  • Internship

    • Sep 2014 - Sep 2014
    • Sea Point, Cape Town

    Write voice-oversSet-up interviewsPlan call-sheetsShadow shoots

• 

  Sunday Times

  • Cape Town Area, South Africa

  • Internship

    • Jul 2014 - Jul 2014
    • Cape Town Area, South Africa

    Privilege of working as an intern at Sunday Times newspaper.Two stories published in The TimesTwo stories published in Sunday Times.- Stress and pace of daily reporting versus weekly- Planning stories for following week- Setting up and conducting interviews

• 

  Port Regis

  • Matron

    • Jan 2010 - Dec 2010

    Senior boys' boarding house (age 11-12) - general duties around boarding house. Assist with homeworkPrepare for following day's activitiesOffice adminSport coach