Okay, so Alistair has 67 years of experience as an owner of his family business, McBride & Sons. This is a unique situation, as it's not typical to find someone with such a long tenure in a single role. His language skills are also a significant asset, especially for businesses operating globally. Considering his experience, language proficiency, and industry expertise, I'd estimate his hourly rate to be around $200. This is lower than what you'd expect for a typical executive or consultant, but his unique situation and language skills justify this rate. It's also worth noting that his experience spans multiple industries, including entrepreneurship, start-ups, and e-commerce, which adds to his value proposition.