Based on Alison's skills and experience, I'm estimating her hourly rate to be around $100. This is a relatively conservative estimate, considering her expertise in financial analysis, business planning, and leadership. However, her skills are not as in-demand as those in high-growth tech fields or finance roles in major cities. Her location in Edgewater, NJ, also suggests a lower cost of living, which is factored into this estimate. According to national averages, finance professionals with similar experience and skills can charge between $75-$150 per hour. Therefore, I'm setting the rate at $100, which is on the lower end of the range.