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Alison Pearce profile image

Alison Pearce

Brand Owner & Managing Director at Nalu Wines
Intro Book
Marketing and management expert with 20+ years of experience in FMCG.
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Location
City of Cape Town, Western Cape, South Africa, ZA
Skills
  • Management
  • Fmcg
  • Alcoholic Beverages
  • Marketing Management
  • Fast Moving Consumer Goods
  • Show all
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Bio

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Alison Pearce is a seasoned marketing and management professional with over 20 years of experience in the FMCG industry, spanning various roles including Brand Owner, Managing Director, National Marketing & Sales Manager, Global Brand Ambassador, and Group Account Director. She has a strong background in marketing strategy, customer relationship management, and community outreach. Her expertise includes managing brands, leading teams, and developing marketing campaigns for alcoholic beverages and fast-moving consumer goods. Pearce holds a degree in English and Art from Roosevelt Girls High, Salisbury, Rhodesia.

Experience

  • Nalu Wines
    • South Africa
    • Brand Owner & Managing Director
      • Jan 2021 - Present
      • South Africa

  • Accolade Wines South Africa
    • National Marketing & Sales Manager
      • Mar 2008 - Jan 2021

  • Accolade Wines
    • Cape Town Area, South Africa
    • Global Brand Ambassador and Sales & Marketing Lead for Southern Africa
      • Mar 2008 - Jan 2021
      • Cape Town Area, South Africa

      Leading New World Wine Company

  • Saatchi & Saatchi
    • Cape Town
    • Group Account Director
      • Aug 2006 - Sep 2007
      • Cape Town

  • TWBA Hunt Lascaris
    • Cape Town Area, South Africa
    • Account Director
      • Mar 2005 - Jul 2006
      • Cape Town Area, South Africa

  • FCB Lindsay Smithers
    • Cape Town Area, South Africa
    • Group Account Director
      • Apr 1999 - Oct 2005
      • Cape Town Area, South Africa

Education

  • Roosevelt Girls High, Salisbury, Rhodesia
    0 and A Levels, Focussed on English and Art

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