Experience

• 

  Angama

  • Johannesburg Area, South Africa

  • Marketing, Operations & Retail

    • Jun 2014 - Present
    • Johannesburg Area, South Africa

• 

  Private

  • Cape Town Area, South Africa

  • Independent Contractor

    • Nov 2013 - Present
    • Cape Town Area, South Africa

• 

  Yuppiechef

  • South Africa
  • Retail
  • 200 - 300 Employee

  • Marketing Specialist

    • Jan 2013 - Aug 2013

    Managed the more traditional marketing items within the customer acquisition space: specifically focussing on vouchers, campaigns & collaborations, reward programs, competitions, sponsorship, PR and registries.

  • Marketing Coordinator

    • Jul 2011 - Dec 2012

    Co-ordinated Yuppiechef's marketing efforts: specifically focussing on the newsletter, print and radio advertising, PR and media management, Spatula Print, marketing budget, special projects and all kinds of interesting things in the online foodie space.

• 

  Digital4Good

  • Associate

    • Apr 2011 - Jun 2011

• 

  Acceleration

  • Email Services Manager

    • Nov 2009 - Mar 2011

    Alison managed the partnership between Acceleration and Exact Target, the leading global email platform. She served as the primary escalation point for all project and campaign work, and was responsible for the operational success of the partnership, optimizing processes and focusing on driving the team to continually deliver excellent service. • Managing the direct relationships with several premium clients• Building the foundations of a partnership and moulding a team to fit business requirements• Continually managing and driving operational items• Overseeing the delivery of technical and campaign services to a global book of clients• Optimizing delivery processes, ensuring a balance between efficiency and client satisfaction• Driving a sizeable team to consistently deliver excellence within scope and ensure superior service

  • Email Marketing Specialist

    • Oct 2008 - Nov 2009

    Alison led the company’s growth into a new operational market, spearheading an initiative into Argentina as the Email Marketing Specialist. During this period, she was responsible for same time-zone service and support to North American clients.• Served as the primary point of contact• Supported clients in executing and managing their email marketing campaigns• Grew the range of services and support offered• Assisted in the establishment of a new operational hub• Fostered the Acceleration service culture and values

  • Email Campaign Manager

    • May 2007 - Oct 2008

    In this role as an Email Campaign Manager, Alison developed important technical understanding and skills, beginning her journey into digital marketing.• Mastered the technology, skills and processes necessary• Implemented and managed email marketing campaigns for a portfolio of clients• Managed subscriber data using a combination of importing and segmenting tools• Performed campaign and client specific testing, analysis and reporting• Provided ongoing technical and product supportPromoted to Team Lead• Led a team to successfully perform deployment operations for the company’s largest client• Ensured efficient processes and a consistently high standard of service• Served as the primary point of contact• Prioritized and managed multiple projects according to requirements• Managed and resolved operational issues