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Bio

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Alison Lanter is a seasoned sales and marketing professional with experience in various industries, including hospitality, advertising, and healthcare. She has a strong background in account management, marketing strategy, and digital media, with expertise in social media, email marketing, and CRM management. Alison has held leadership roles in sales, marketing, and operations, and has a proven track record of driving revenue growth and customer engagement.

Experience

    • Sales Represenative

    • Sales Represenative
      • Oct 2023 - Present
      • United States

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Business Development Manager
      • Dec 2020 - Oct 2023

      -Engage and support customers, Technical Sales Managers and internal stakeholders relating to packaging queries and business activities pre and post sale.-Manage all packaging sales activities including; customer inquires; presenting packaging value offering; follow up on sales leads; web site inquires; reporting activity on new and existing business.-Provide technical support to customers and internal teams relating to packaging products and services.-Work closely with Sales and Packaging team towards on-boarding new customers and business.-Attend customer site visits and trade shows.-Prepare and present customer business reviews and presentations.-Prepare sales budgets and forecasts.-Establish and manage customer forecasts, service/supply agreements and/or inventory programs. -Communicate and present company’s packaging value offering to customers.-Report and update sales activity, opportunities, customer records and tasks in CRM. -Build and maintain appropriate sales and customer information records.-Assist with developing and maintaining sales and training tools for all packaging products and services.-Social media engagement relating to packaging products and events.

    • Sales Development Coordinator
      • Dec 2019 - Dec 2020

      -Manage select customer accounts within the territory, actively pursuing opportunities to sell malt, hops and brewing ingredients.-Drive sales within the defined product categories of the BSG commercial quarterly sales cycle priorities.-Assist with establishing and maintaining hop contracts. Contact customers who have older hop contracts stored in BSG warehouses to facilitate the shipment of hops in a timely manner. -Gather pertinent industry and competitive data to keep the company informed of new sales opportunities and competition within the company’s market-Keep informed and report on any changes in competitors’ selling policies, customer acquisition efforts, services and prices offered.-Maintain potential customer data base. Track customer contact efforts, new account acquisition and current customer account growth.-Complete the Customer Onboarding process for new BSG customers, ensuring BSG remains top of mind for breweries and distilleries in development-Identify and participate in industry events, trade shows, beer festivals and additional venues where a positive impact could be made with customer acquisition and or customer retention.-Participate in trade shows in a support role. -Provide customers with relevant and consistent samples of product that may be underutilized.-Inform CSR team of sales efforts and new products. Provide educational information and opportunities to CSRs in order to supplement and support sales goals.-Closely monitor industry expansion and/or contraction. Report on emerging business possibilities.Participate in the development of effective sales and marketing tools. Maintain and organize the materials and ensure that they easily accessible for sales and CSR functions.

  • Dave and Buster’s
    • San Diego, California
    • Corporate Sales Consultant
      • Aug 2018 - Dec 2019
      • San Diego, California

      -Responsible for developing, building and managing a sales office to generate over $3.5 million in special events revenue. -Consistently exceed monthly sales goals by 25% monthly. -Source and negotiate with vendors and suppliers. -Create and maintain BEOs that effectively communicate all aspects of the event to managers and kitchen staff. -Analyze the event’s success and prepare reports and invoices. -Work directly with guests by facilitating site tours and answering questions regarding event space, revenue minimums, rental fees and buffet options. -Consistently leading prospecting and rebooking efforts to ensure our event venue is top of mind when clients are in planning stages .

  • JC Resorts
    • Encinitas, CA
    • Bartender/ Beverage Cart Attendant
      • Jan 2014 - Nov 2018
      • Encinitas, CA

      -Full bar service-Provide excellent customer service-Prepare drinks -Accurately and quickly take and place customers orders-Collect payment from customers-Run food to tables-Assist other servers and bar staff when needed

  • BVK
    • Carlsbad, CA
    • Digital Team Lead
      • Feb 2015 - May 2017
      • Carlsbad, CA

      Act as a link between clients and the agency. Responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved.Understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. Manage administrative and campaign work and ensure that advertising projects are completed on time and on budget. Handle multiple accounts. Tasks include:• Meeting and liaising with clients to discuss and identify their advertising requirements;• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget;• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;• Negotiating with clients and agency staff about the details of campaigns;• Handling budgets, managing campaign costs and invoicing clients;• Writing client reports;• Monitoring the effectiveness of campaigns;• Undertaking administration tasks;• Arranging and attending meetings;• Making 'pitches', along with other agency staff, to try to win new business for the agency.

    • Marketing Manager
      • Oct 2014 - Feb 2015
      • La Jolla, CA

      -Plan marketing and branding objectives.-Maintain and cultivate new relationships with local doctors to ensure incoming referrals -Prepare marketing strategies alongside other company executives and staff.-Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.-Prepare and adhere to budgets.-Oversee creation and delivery of press releases, advertisements, and other marketing materials.-Design print ads and publications.-Ensure brand messages are consistent.-Gather and analyze customer insight.-Nurture and enrich all external perceptions of the company and growth of market share.-Engage consumers on social media-Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.-Lead all areas of content generation and production across all media platforms.-Engage other organizations within the community.

  • WDM Group
    • Carlsbad CA
    • Account Executive
      • Jul 2010 - Jul 2013
      • Carlsbad CA

      Assist in the development and design of client acquisition, cross-sales and retention programs aimed at supporting the sales force in their efforts to retain and grow clients. . Responsible for liaising between the client and other agency staff to coordinate the advertising campaigns. Liaise closely with their clients throughout campaigns, often on an every-day basis. Manage administrative and campaign work, ensuring that this is all completed on time and on budget.

  • Sublime
    • Rancho Santa Fe, CA
    • Resturant Manager
      • Feb 2007 - Oct 2010
      • Rancho Santa Fe, CA

      Managed staff at all levels and positions. Heard and resolved customer complaints. Created employee task sheets and marketing campaigns.

Education

  • 2010 - 2012
    University of Phoenix
    BS, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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