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Alisa Ufland

Director of Marketing at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Horizon House Publications, Inc, International Microwave Symposium (IMS)</span>
Intro Book
Results-driven marketing leader with 20+ years of experience in developing and implementing effective marketing strategies.
  • Claim this Profile
Location
Southborough, Massachusetts, United S...
Skills
  • Marketing
  • Trade Shows
  • Marketing Communications
  • Lead Generation
  • Marketing Strategy
  • Show all
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Bio

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Alisa Ufland is a seasoned marketing professional with 20+ years of experience in developing and implementing effective marketing strategies, managing marketing teams, and driving business growth. She has a proven track record of success in trade shows, event management, and lead generation. With expertise in marketing communications, email marketing, social media marketing, and advertising, Alisa has a strong background in creating and executing marketing plans that drive results. She has held various leadership positions, including Director of Marketing at Massachusetts Dental Society and Marketing Director at MIS Training Institute.

Experience

  • Horizon House Publications, Inc, International ...
    • Norwood, Massachusetts, United States
    • Director of Marketing
      • Sep 2021 - Present
      • Norwood, Massachusetts, United States

      • Developed a robust and effective strategic marketing plan that helped IMS emerge from the pandemic and exceed industry KPIs.• Implemented targeted email campaigns, paid and organic social media campaigns, SEO, and expansive print and digital advertising for the International Microwave Symposium...

  • Massachusetts Dental Society
    • Southborough, MA
    • Director of Marketing
      • Jun 2007 - Sep 2021
      • Southborough, MA

      • Created all marketing initiatives for Yankee Dental Congress, a $12 million trade show with over 25,000 dental professionals, 400+ exhibitors, and 300+ continuing education courses.• Managed graphic design, digital and print marketing, customer service, registration, and website.• Transformed Y...

  • Retail Systems Alert Group (RSAG)
    • Marketing Director
      • Jun 2006 - Jun 2007

      • Developed marketing strategies and budgets for all products and services, including conferences and expositions, publications, special reports/studies, research, and digital services.• Participated in the building of research practice with high revenue growth. • Created corporate rebranding pro...

  • EH Media
    • Senior Marketing Manager
      • 2004 - 2007

      • Created the strategic marketing plan for two of the fastest-growing trade shows in North America at the time.• Developed and produced all marketing communications related to events including conference materials, inside sales campaigns, and digital assets.

  • MIS Training Institute
    • Marketing Director
      • 1994 - 2002

      • Managed ten person marketing department, including creative/design, copywriting, public relations, inside sales, database, and list management.• Responsible for overall strategy and implementation of all marketing initiatives; including direct mail, e-mail, advertising, and inside sales.

Education

  • University of Massachusetts at Amherst - Isenberg School of Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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