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Alisa Fettsova profile image

Alisa Fettsova

Users Research Consultant (employment on project) at Storia Inc.
Intro Book
Consumer insights manager delivering data-driven decision making.
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Location
Moscow, Moscow City, Russia, RU
Languages
  • Английский -
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Bio

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Alisa Fettsova is a seasoned consumer insights manager with 10+ years of experience in market research, user behavior analysis, and data-driven decision making. She has expertise in designing and leading ad-hoc research projects, managing research projects, and defining market research plans according to business objectives. She has worked with various companies, including Storia Inc., Salt, LLC Kupishoes / Lamoda.ru, VCIOM, and Marкетинговое агентство «PROLIGHT», providing comprehensive vision on user behavior, designing full-cycle surveys, and analyzing consumer preferences and activity on-site.

Experience

  • Storia Inc.
    • Moscow
    • Users Research Consultant (employment on project)
      • Aug 2015 - Present
      • Moscow

      -Providing comprehensive vision on users behavior on site-Designing and managing full-cycle surveys from the scratch-Highlighting strong features and drawbacks of the product from user's perspective

  • Salt (market research company)
    • Moscow
    • Consumer Insights Manager
      • Jun 2014 - Present
      • Moscow

      -Designing and leading ad-hoc research projects covering such areas as customer satisfaction surveys,on-site behavior research, usability tests, advertising concepts perception-Full management of research projects: briefing, selection of the methodology, organizing data gathering, synthesis of outputs and recommendations-Expertise across both quantitative and qualitative research tools-Defining the market research plan according to business objectives

  • LLC Kupishoes / Lamoda.ru
    • Moscow
    • Marketing research analyst
      • Sep 2012 - Jun 2014
      • Moscow

      -conduct quantitative research to identify consumer preferences/activity on-site/satisfaction with the service/brand knowledge-qualitative research (focus group discussions, in-depth interviews) -analysis of the effectiveness of TV campaigns -web Analytics: reports on user behavior on the website, analysis of key performance indicators Landing pages, calculation of advertising channels efficiency

  • VCIOM
    • Moscow
    • Part-time analyst in the Quantitative Research Department
      • Jul 2012 - Aug 2012
      • Moscow

      -development of methodology and tools of research-data processing, working with arrays of data-excel/SPSS analytics and reporting

  • Маркетинговое агентство «PROLIGHT»
    • Новосибирская область, Россия
    • Marketing Research Assistant
      • Feb 2011 - Aug 2011
      • Новосибирская область, Россия

      -supervision of the field phase/interviews gathering -data analysis using SPSS, Excel-writing research reports, creating presentations-correspondence with clients and contractors

Education

  • 2011 - 2013
    NRU Higher School of Economics
    Master's degree, Methods of Markets Social Analysis
  • 2007 - 2011
    Novosibirsk State University
    Bachelor of Science (BS), Sociology

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Industry Focus. “Technology, Information and Internet”

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