Experience

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  Wordsmith, LLC

  • Weston, Connecticut

  • Founder and CEO

    • Apr 2011 - Present
    • Weston, Connecticut

    Founder of Wordsmith, LLC, a brand-building communications firm yielding result-oriented public relations, marketing and copywriting. Provide tailored marketing strategies, a full-range of writing services and awareness-raising publicity. Handle all aspects of public relations (press releases, booking appearances, and event planning/execution). Offer a variety of writing services (mission statements, brand names/taglines, bios, website content, advertising copy, sales letters, brochures, direct mail pieces, and editing collateral). Handle communications for a diverse set of businesses/individuals; specialize in book marketing/author representation.

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  Aline Weiller

  • Weston, CT 06883

  • Freelance Writer/Marketing Consultant

    • Jan 2001 - Apr 2011
    • Weston, CT 06883

    Freelance Writer/Marketing ConsultantSpearheaded public relations, wrote copy and developed marketing plans for non-profit and for profit businesses. Writing projects included The Senior Network News newsletter (2001-2008), print/online articles, website content and promotional copy.

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  The Senior Network, Inc. (TSN Group)

  • Stamford, CT

  • Assistant Director of Marketing

    • Jan 2000 - Jun 2001
    • Stamford, CT

    Created strategies for marketing products to the 50+ demographic at a Stamford, Connecticut-based promotional agency. Wrote articles/advertorials for The Senior Network Report wall magazine, revamped national newsletter and developed sales materials. Devised health-oriented seminars/sampling programs (for Proctor & Gamble, Johnson & Johnson and other pharmaceutical clients), and introduced membership retention programs and contests. Launched and executed direct mail campaigns for Health & Beauty Aid (HBA) products geared for a mature audience.

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  The Coca-Cola Company

  • Atlanta, GA

  • Commercialization Marketing Manager

    • Jul 1997 - May 1999
    • Atlanta, GA

    Consulted USA Fountain division and customer base regarding launch of Frozen Coca-Cola Brands. Introduced frozen soft drinks to new markets within the fast food channel and coordinated programs in Burger King (7000 outlets), Arby's, ARAMARK and White Castle. Developed merchandising, consumer promotions and crew contests. Managed advertising agencies and suppliers; wrote creative briefs. Created and monitored project plans, managed marketing budgets and delivered sales training. Wrote copy for trade show materials, the Icebreaker success story newsletter and testimonial video scripts.

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  HomeCom Communications

  • Atlanta, GA

  • Marketing Manager

    • Mar 1997 - Jul 1997
    • Atlanta, GA

    Supervised marketing, advertising and public relations for HostAmerica brand (website hosting service) at Atlanta web development firm. Managed annual marketing and advertising budget of $1.2 million. Created partnerships (i.e. Microsoft), loyalty & referral programs/online showcase for VARS (value added resellers/contracted website designers). Wrote promotional copy for ads, collateral, website and developed press kit. Wrote features for Surfing Times online newsletter.

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  Turner Broadcasting System, Inc.

  • Atlanta, GA

  • Marketing Manager

    • Mar 1996 - Mar 1997
    • Atlanta, GA

    Initiated/supervised marketing campaigns for Turner Network Television (TNT), World Championship Wrestling (WCW) and new acquisitions in Home Video division. Wrote trailer scripts/radio ads and oversaw editing/production. Created account incentive programs and retail promotions. Provided quarterly stewardship to internal clients, managed budgets and handled media planning. Developed packaging and point-of-purchase materials.

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  MCA Universal, Inc.

  • New York, NY

  • Online Marketing Manager

    • Mar 1995 - Mar 1996
    • New York, NY

    Launched company website, developed online book marketing plans, wrote new title copy and edited online newsletter, PB Plug. Conducted research and developed consumer promotions for mass market book imprints (Berkley, Jove, Diamond, Ace & Riverhead). Consulted sales force regarding online marketing campaigns.

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  Time Warner, Inc.

  • New York, NY

  • Marketing Manager

    • Apr 1989 - Mar 1995
    • New York, NY

    Managed client relationship between Warner Publisher Services and Putnam Berkley Group (publishing division of MCA Universal, Inc.). Defined and executed marketing plans for paperback product lines, coordinated author publicity and cooperative advertising program. Developed sales kits and wrote promotional copy. Designed and implemented book distributor incentive programs/national consumer contests. Created and edited book marketing newsletter, The Berkley Bulletin. Conveyed campaign details to sales force and book wholesalers (National Book Distributors, Charles Levy, ARA Services).

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  Bertelsmann

  • New York, NY

  • Creative Services Coordinator

    • Sep 1988 - Feb 1989
    • New York, NY

    Determined marketing objectives for Parents Magazine Book Club mailings and created membership retention programs/materials. Wrote copy, research premiums, and ensured timely printing of direct response materials.

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  DEZ Associates

  • Weston, CT

  • Marketing Assistant

    • Jun 1987 - Jul 1988
    • Weston, CT

    Selected products for manufacturer's representative firm to distribute and identified target catalogs for placement. Pitched products to catalog buyers, wrote product descriptions and developed company collateral.