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Alina Kim is a seasoned digital marketing professional with expertise in planning and executing multi-channel campaigns. She has held various roles, including Digital Marketing Manager at QUARZ, Digital Marketing Consultant, E-commerce Manager and Operation Manager at VILSHENKO FASHION LIMITED, and Social Media Manager at Vancouver Fashion Week. Her experience spans across Europe and North America, with a strong background in marketing strategy, team management, and social media promotion.

Experience

  • QUARZ
    • London-Moscow
    • Digital Marketing Manager
      • Jan 2021 - Present
      • London-Moscow

      Planning and executing all web, SEO, database marketing, email, and social media campaigns

  • Self-employed
    • London, United Kingdom
    • Digital Marketing Consultant
      • May 2018 - Present
      • London, United Kingdom

    • E-commerce Manager and Operation Manager
      • Dec 2019 - Jan 2021

  • Cosmopolitan Magazine
    • Russian Federation
    • Fashion Editor
      • Dec 2015 - Jan 2017
      • Russian Federation

      - Composed and wrote 14+ pages of Cosmo on a monthly basis. Interviewed celebrities, conducted primary and secondary research to analyze fashion trends for target markets- Styled, organized and created concepts for eight fashion photoshoots. Working closely with models, photographers and external PR Managers - Ran @cosmopolitan_russia Instagram account: organically more than doubled the number of followers from 60k to 150k in four months. Significantly increased brand awareness and loyalty - Ran the editor-in-chief’s Instagram account (@sokhranova): increased the number of followers from 7k to 44k.- Directly managed, trained and mentored two assistants. I was responsible for defining the long term strategy and leading team

    • Social Media Manager
      • May 2015 - Nov 2015
      • Canada

      - Led a top performing team of four designer coordinators that signed contracts with 14 designers, generating $60k in revenue - Promoted to managing a social media team of 10 people. Responsible for setting team targets and schedules for the event- Created a regional marketing plan to drive awareness and ticket sales before the event, monitored campaigns performances and reporting

    • Marketing Manager
      • Feb 2014 - Oct 2014

      - In charge of Vk page: increased the number of followers from 3k to 10k- Organized special events for sponsors, partners, employees and target markets- Created more than 10 articles on a monthly basis

Education

  • 2017 - 2018
    Regent's University London
    Master's degree, Digital Marketing and Analytics
  • 2014 - 2015
    Ashton College, Vancouver, BC, Canada
    Diploma in Sales and Marketing Management, Sales and Marketing
  • 2007 - 2012
    Rostov State University of Economics
    Master's degree, Journalism, Public Relations/Image Management
  • 2007 - 2008
    College of electronics , information and industrial technologies, Russia
    Certificate, Business Law

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