Experience

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  Focused Forward

  • Montreal, Quebec, Canada

  • Vice President of Digital Media and Communications

    • Jan 2024 - Present
    • Montreal, Quebec, Canada

    Partnering closely with the President and VP of Strategic Automation and Business Intelligence, I spearhead marketing and communication initiatives while developing cutting-edge digital media tools to propel businesses to new heights.Achievements• Orchestrated the inception and ongoing maintenance of the company website, ensuring dynamic content updates to captivate prospective clients.• Teamed up with our UI/UX design team to create visually stunning and intuitive custom applications.• Assume responsibility for the management of various social media platforms, including LinkedIn, Facebook, X, and Instagram.• Craft compelling marketing and sales material, such as digital advertisements and business presentations, demonstrating the power of automation software across diverse business domains.• Collaborate with sales, manage seamless coordination with suppliers and vendors, and contribute to the execution of events and conferences.• Direct the company's overarching creative direction and aid in steering its visionary course.• Oversee the content and design of all internal and external publications, including the monthly newsletter, ensuring alignment with organizational objectives and values.I consistently leverage strategic foresight and creative ingenuity to drive impactful results and foster sustainable growth.

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  WebMD

  • Montreal, Canada Area

  • Digital Production Coordinator

    • Sep 2015 - Feb 2024
    • Montreal, Canada Area

    Reporting to the Director of Web Content Publishing, publishing digital media and web content for global medical and healthcare professionals in English, French, German, Spanish and Portuguese on Medscape.comAchievements • Manage publishing process and updates, rich media, and other digital content within a dynamic environment while keeping to deadlines• Coordinate and collaborate with editorial, video production, graphic design, and marketing teams across borders, including Canada, the US, LATAM, and Europe• Code content in HTML for posting via CMS or manually as required• Thoroughly edit articles for accuracy, adherence to specifications, and compatibility on all supported web platforms• Prepare and manage newsletters for distribution to various medical professionals• Train new team members and produce training material for increased efficiency and continuity across global sites

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  Jesta I.S.

  • Montreal, Canada Area

  • Marketing Manager

    • Feb 2015 - Jul 2015
    • Montreal, Canada Area

    Reporting to the VP of Sales and Marketing, provided marketing and communication strategies.Achievements• Developed annual marketing calendar and budget• Modernized the company website, as well as keeping content fresh to attract new clients• Managed social media initiatives (ie. Facebook, Twitter, LinkedIn, Blog)• Wrote and/or edited marketing and sales copy including whitepapers and case studies regarding enterprise software for retail and supply chains• Collaborated with the sales, coordinated with suppliers, and managed advertising and conferences• Oversaw company-wide creative direction and production of marketing materials• Manage content and design of all internal publications, including weekly newsletter• Oversaw and supported a high-performing creative team

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  McGill University

  • Montreal, Canada Area

  • Administration and Communications Coordinator

    • Jan 2011 - Apr 2014
    • Montreal, Canada Area

    Provided administrative and communication services for the Centre of the Study of Reproduction and facilitated the needs of the Robaire research lab in pharmacology at McGill University.Achievements• Planned, organized, and executed scientific events and conferences to increase visibility locally and internationally• Arranged inter-departmental meetings and workshops for researchers to knowledge exchange• Kept social media platforms up to date with centre activities and research information (ie. Facebook, Twitter, Youtube)• Liaised with research and education professionals, and students for grants, awards and other funding

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  Jewish General Hospital - Lady Davis Institute

  • Montreal, Canada Area

  • Administration and Communications

    • Nov 2011 - Jan 2013
    • Montreal, Canada Area

    Provided administrative and communication services for the Richard research lab at the Lady Davis Institute.Achievements • Prepared grant applications and reports • Managed lab finances • Personalized email blasts and prepared monthly newsletters

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  The Quebec Society For Disabled Children

  • Montreal, Canada Area

  • Fundraising Events Coordinator

    • Jul 2009 - Oct 2010
    • Montreal, Canada Area

    Created and coordinated fundraising events, while increasing the visibility of The Quebec Society for Disabled Children.Achievements• Organized and planned existing events and implemented new initiatives • Doubled the funds received from previous years • Managed a team of volunteers• Prepared and executed large-scale mailings to solicit donations • Designed, edited and distributed marketing materials to guarantee media attention• Obtained new sponsors