Experience

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  Self-Employed

  • Business Consultant

    • Dec 2017 - Present

    Help clients create and implement growth marketing strategies to achieve business objectives. Conduct business & market analysis, facilitate goal and vision setting, develop key value positioning, direct branding efforts, craft content & collateral, implement cross functional sales &...

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  Social Solutions

  • United States
  • Software Development
  • 100 - 200 Employee

  • Director of Product Marketing

    • Nov 2016 - Nov 2017

    Positioned and developed go-to-market strategies for (2) SaaS business lines, post-acquisition by Vista Equity Partners. As the internal persona and industry expert, helped to craft launch strategies as well as key value propositions for pitch decks, a website overhaul and collateral/content pieces. During my tenure, 20+ product updates were executed including some of the largest in company history. The sole revenue generating launch produced 100x the previous comparable launch in the first 90 days under my direction. Areas of Ownership Include: Product Marketing, Lead Generation, Product Launches, Value Positioning, Pitch Deck Creation, Sales Enablement, Industry Expertise, Persona Development, Client Engagement, Content Development, User Group Strategy & Execution, Annual Summit Strategy/Content Development, Sales Trainings

  • Strategic Account Manager

    • Feb 2011 - Nov 2016

    Served as trusted advisor for 150+ nonprofits and government agencies, helping them become more efficient and effective through the use of software, data, and evidence-based methodologies. Developed smart growth strategies which facilitated consistent achievement of revenue and customer satisfaction targets while cultivating meaningful, mutually beneficial relationships with clients. Areas of ownership: Territory Management, Sales Presentations/Demos, Sales Tool Development, Pipeline Management and Forecasting (Salesforce & Netsuite), Funding/Nonprofit/Performance Management Knowledge, User Group Planning & Execution, Client Health (NPS), Issue Resolution, Professional Services Scoping, Client References

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  Feats

  • Baltimore, Maryland Area

  • Producer

    • Jan 2006 - Jan 2011
    • Baltimore, Maryland Area

    Responsible for overall success of large scale, multi-faceted events and campaigns from idea to execution for one of Special Event Magazine’s top 50 event planning companies in the world. Produced over 80 events at Feats Inc. (a boutique experiential marketing agency since acquired by August Jac...

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  Trigger Agency

  • Baltimore, Maryland Area

  • Director of Marketing & Events

    • Apr 2001 - Dec 2005
    • Baltimore, Maryland Area

    Helped to build, market, and execute over 60 consumer events and promotions for the company and clients such as Home Entertainment Magazine, Circle Track Magazine, Kennedy Krieger Institute, and Heavy Seas Beer. Ultimately responsible for brand recognition, revenue generation, and attendance at e...