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Bio

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Alicia Parry is a seasoned marketing and public relations professional with a strong background in writing, editing, and event management. She has experience in various industries, including tourism, catering, and education. With a Master's degree in Creative and Critical Writing and a Trinity Certificate in Teaching English as a Second or Foreign Language, Alicia has honed her skills in creative writing, editing, and public relations. She has worked as a Campaign Manager, Sales and Marketing Manager, Public Relations Executive, Marketing Assistant, and Teacher, and has a strong proficiency in English and Italian.

Credentials

  • Trinity Certificate
    TEFL

Experience

    • Campaign Manager

    • Campaign Manager
      • Mar 2024 - Present

  • Mise en Place Ltd
    • Cayman Islands
    • Sales and Marketing Manager
      • Jul 2016 - Jan 2018
      • Cayman Islands

    • Site Manager
      • Oct 2015 - Nov 2017

      • Manage Paula LeDuc exclusive event venues including but not limited to Beaulieu Garden, Clos Pegase Winery, and the San Francisco Ferry Building• Head liaison between vendors, client and event site owners/management• Responsible for overseeing set up and break down for each event• Following through from initial sale to excellent, personalized execution for the client• Attention to detail in maintaining each venue’s grounds are kept in pristine condition regardless of event size or type• Oversee kitchen and serving staff, groundskeepers, janitorial, event planners, vendors, and clients in all interaction on site so that timeline is adhered to efficiently• Enforce each property’s independent rules and regulations including safety requirements

    • Marketing and Business Development Manager
      • Aug 2015 - Jul 2016

      • Direct all marketing placement including, social media, search engine optimization strategies, webpage advertising, and printed press• Design company logos, marketing campaigns, media advertising, e-brochures, as part of branding technique to drive growth• Developed current firm website and monitor all ongoing metrics, commerce and maintenance• Identify new marketing strategies in current conditions that lead to business opportunities, particularly how they relate to the success of business development for long term strategic goals• Project management of current client/associate directory and the solidification of client relationships via marketing channels• Manage business development through a focused marketing expansion that attracts new clients whilst tracking current client feedback to analyze for further improvement of the firm’s market position and financial growth• Develop solid corporate relationships for longstanding business partnerships that produce grassroots marketing initiatives through word-of-mouth reinforcement • Negotiate media packages and public relations for widest possible brand coverage• Branded and launched “the Legal Pulse,” a monthly newsletter in successful international circulation• Chief editor of written promotional material submitted by staff members• Coordinate firm’s involvement in sponsorships and external events

  • the Brasserie, Grand Cayman
    • georgetown, cayman islands
    • Public Relations Executive
      • Sep 2013 - Sep 2015
      • georgetown, cayman islands

      • Writing and editing all in-house correspondence• Planning, developing and implementing Public Relations strategies for The Brasserie brand• Preparing and supervising the production of advertisements, Evites, special events publications and menus through various avenues as well as liaising with the media when required• Overseeing event management menu production and correspondence• Devising and coordinating photo opportunities• Managing The Brasserie and The Market’s social media• Maintaining and updating The Brasserie’s website as well as carious promotional websites• Processing employee bi-monthly payroll, including tip calculation and distribution, as well as gratuity breakdown• Brainstorming new menu items for the farm-to-table concept• Collating and analyzing media coverage• Ability to refer to Cayman Islands Labor Law in dealing with employee issues• Assisting in the maintenance of employee contracts• Confirming travel and hotel arrangements for visiting chefs, new employees and visitors• Reviewing The Brasserie’s and Market’s labor allocations and costs• Accounts Receivable/Accounts Payable• Knowledge of programming and reading Micros 3700/4 as it relates to operations• Oversee processing of all monetary income from The Brasserie and Market• Screening incoming resumes

  • Intrepid Travel
    • Petaluma, CA
    • Adventure Sales Specialist
      • Nov 2012 - Sep 2013
      • Petaluma, CA

      • Exceed monetary targets by introducing additional products and services to clients• Used innate hunger for sales to find new customers in any and all circumstances• Ability to switch sell between a wide range of varied and valuable products• Foster relationships with existing clients and share company ethos with all new relationships• Steadfast devotion to staying green - through referring clients to our Carbon Offset flight program, living sustainably within work and life walls and promoting the way the product gives back to the world it travels through• Wholehearted love of Intrepid’s new Food Trips displayed through an independent search for creative ways to market this amazing product through different food events• Ability to close a sale methodically and appropriately• Talent for being flexible as to the wants/desires of a wide range of clients

  • Buzz Magazine
    • Cardiff, United Kingdom
    • Contributing Writer/Editor
      • Nov 2008 - Nov 2012
      • Cardiff, United Kingdom

  • Thomas Cook
    • Cardiff, United Kingdom
    • Travel Consultant
      • Sep 2009 - Oct 2012
      • Cardiff, United Kingdom

      • Hit personal and shop sales targets• Give presentations on various tour operators• Carry out excellent customer service at all times• Research holiday destinations and prices• Maintain a professional and friendly presentation• Deliver exceptional communication to customers via email, phone and face-to-face• Compile profiles on holiday destinations with pictures, written experiences, and notes to show to customers while they are considering a holiday

  • Cardiff County Council
    • Cardiff, United Kingdom
    • Marketing Assistant
      • Nov 2008 - Jun 2009
      • Cardiff, United Kingdom

      • Market the Culture, Leisure & Parks department of Cardiff Council by writing and circulating press releases• Edit and update the Leisure section of Cardiff Council’s website• Compose and publish news briefs• Reinforce public relations through interviews, research and presentations• Work with team members from within the marketing department, as well as other departments, to brainstorm and deliver strong pieces of writing online, attractive press releases on the system, and persuasive means of advertising

  • View Cardiff
    • Cardiff, United Kingdom
    • Contributing Writer/Restaurant Reviewer
      • Jan 2009 - May 2009
      • Cardiff, United Kingdom

    • Teacher
      • Jan 2007 - Jul 2007
      • Hong Kong

      • Responsible for teaching a self-created curriculum according to a set school timetable to a class of sixteen Kindergarten students from India, Pakistan, Hong Kong, China, Japan and Korea. • Improved phonics, letter writing and oral skills through various activities, conducted PE class, created art projects and art portfolios, choreographed dance and sing-a-longs • Hosted and planned events such as sports’ day, field trips and graduation• Held Parent/Teacher conferences to discuss students’ current studies and academic futures

  • EF English First
    • Hangzhou, Zhejiang, China
    • Teacher
      • Sep 2005 - Sep 2006
      • Hangzhou, Zhejiang, China

      • Taught students age five to adult oral and written English, grammar, listening comprehension, spelling, communication and cultural immersion skills• Worked with Chinese staff to sell EF language courses by interviewing new students and placing them in their appropriate level• Attended weekly meetings to discuss academics, marketing events and interview methods• Marketed EF teaching techniques through demonstration lessons• Took part in various marketing events, planning activities, handing out flyers and speaking with parents• Created original syllabi for student travellers, taught specialised one-to-one lessons to students who would be studying abroad• Designed student presentation for the end of term and marketed new books

Education

  • 2007 - 2009
    University of Sussex
    Master's degree, Creative and Critical Writing
  • 2002 - 2005
    University of San Diego
    Bachelor of Arts (B.A.), English
  • Windsor Schools: London Center (TEFL)
    Trinity Certificate, Teaching English as a Second or Foreign Language/ESL Language Instructor
  • Marin Catholic

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising Services”

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