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Alicia Kullas is a seasoned professional with extensive experience in product management, leadership, and marketing. She has held various roles in the telecommunications industry, including Product Standardization Manager at Verizon and Director of "Pete On The Street" at Pete On The Street - Taunton Community Access & Media Inc. She has also worked as a marketing consultant and managed teams in the small business segment. Alicia holds an MBA from Boston College and a BA in Economics from Wheaton College.

Experience

    • Director
      • Oct 2015 - Present
      • Worldwide

      As Director of "Pete On The Street," I have partnered with my husband, Peter Mozzone, to develop interesting CATV segments with a new show broadcast biweekly. The topics range from business owners, veterans, unsung heroes in the community, and fun places to visit to non profit / community service groups. After we jointly select the segments, I research each and develop the outline of the material to be covered either in the studio or on location. The shows are broadcast on the cable access stations in Taunton, Raynham, Middleboro, Lakeville, Easton, West Bridgewater, Fall River, Sandwich, and Provincetown as well as adjacent towns to each of these. Once initially broadcast, the shows are also available on vimeo.com or via facebook.com/PGMozzone.

    • Owner
      • Jan 2006 - Present
      • MA

      Marketing consulting including creative personal designs to enhance individual positioning in a strategic marketing environment.

    • Life Member/Volunteer
      • Jan 2002 - Present
      • Eastern MA

      Membership as a Girl Scout: 5 years: Junior, Cadette, & Senior; Adult (Life Member) since 2002. Former Teen Troop Leader, Taunton Service Unit Manager, Service Unit Registrar and Alternate Regional Delegate, National Delegate (2011-2014), Regional Delegate (5terms), Governance Committee Member, and Regional Convenor between Board of Directors & Regions. 2014 Honor Pin Award Recipient - council wide recognition and Volunteer Recognition Committee (4th year). Mandatory one year rotation out of Regional Delegate position, rejoined the ranks of Regional Delegate during the Fall, 2014. Designed programs for Brownies and Juniors attending Summer camp related to orientating and tree identification. Designed Fall programs for multiple levels related to the origins of "the dance" as well as an introduction to cooking. Based on a program that I developed for my own Senior Girl Scout Troop called "The Next Step Towards Independence" and "How to Start a Business" based on the custom design and creation of bracelets, I took the program to the next level and reformatted the learnings into 6 sessions that I delivered to a Cadette Troop who wanted to learn how to start a business to make money for a trip to England.

    • Current Member
      • 1988 - Present

      Elected Club Secretary: Attended board meetings and prepared monthly reports for publication in the Nor'Easter, the club's newsletter. Also, chaired the art show at the National Porsche Parade in 1992 in Danvers, MA. Autocross and Ramble participant. Currently an active member.

    • Manager - Northeast Region Local Marketing
      • Apr 2011 - Feb 2015
      • MA and RI

      Responsible for Local Business Marketing focused on small to medium business customers in MA and RI. Managed a team of relationship builders in the FiOS commercial market space. Developed customer video testimonials to showcase Verizon FiOS. Chamber of Commerce and business trade show positioning related to events, media and innovative delivery of the Verizon message targeted to customers with a high propensity to purchase Verizon FiOS data services. Provided direction to FiOS engineering and planning including the recommendation of commercial properties to be build out with FiOS at the expense of Verizon. Designed creative and easily adopted means for coaching sales reps on improving their effectiveness in selling key Verizon products. Executed marketing events to educate new and potential customers as well as to close sales.

    • Member
      • 2009 - 2015

      Wrote and executed a video testimonial demonstrating the value of chamber member to Verizon as well as how it could position a company considering membership at this chamber. Promoted the chamber to key contacts and customers through my position at Verizon. Connected chamber members with businesses that had a need for their expertise.

    • Local Residential Marketing Manager
      • Jul 2010 - Mar 2011

      Consumer segment project manager responsible for one-of-a-kind design, documentation and execution of promotions. Production experience: design and execution of a customer contest tied into Feb, 2011 broadcast of TV talent program that was the forerunner to the current American Idol, called "Community Audtions - Star of the Day" which is broadcast in MA, RI, CT and VT. With no budget, identified organizations, cafes, clubs, promoters and venues to publicize the contest to attract and audition performers and announcers who were Verizon customers to participate in the season opener for this program which was taped at MGM Foxwoods which I also planned and executed.

    • New England Region - Business Manager
      • Jul 2006 - Jun 2010
      • Boston,

      Small business segment analysis of Verizon metrics; Developed action plans for improvement of financial results as well as process improvements. Chamber of Commerce networking and positioning of Verizon products at trade shows, seminars, and key sponsorships. Designed and implemented sales channel and garage support including seminars and site visits. Positioned Verizon FiOS with Property Managers as part of the negotiation in support of Verizon Engineering.

  • Verizon Small Business
    • Greater Boston Area
    • Product Standardization Manager
      • 2004 - 2006
      • Greater Boston Area

      As the Verizon FiOS product was being introduced to the Small Business segment, many new systems were developed in support of the launch. My role was to standardized throughout the USA the small/medium business product portfolio by negotiating on a state-by-state basis which products to keep and which to grandfather or withdraw from our tariffs. My coordination efforts included teams such as product management, public affairs, state regulatory, and IT to name just a few. We designed the database and validated the role that the remaining products would play in a FiOS-centric environment.

    • Product Manager
      • 1993 - 2004

      Product Manager: Designed and Introduced Centrex Plus, a feature-rich voice product, targeted to small/medium businesses in New England in 1994 and the following year in New York. Simplified the product feature set, pricing plan and term options. In 2000, designed and introduced CustoPAK which is Centrex Plus with "assumed dial 9' and a month-to-month pricing option. May, 2000 moved to data product managment to introduce a Verizon web hosting product powered by Interland. Later managed or supervised the product managers that were responsible for T1, T3, Sonet, Frame Relay, ATM, Dedicated Internet Access, Outsourced e-Mail, etc. In 2003, re-designed and re-launched FlexGrow, a channelized T1 to market Verizon-wide.

    • Analyst
      • Aug 1976 - Oct 1993

      Rehired after layoff to "Revenue Matters" to perform cost anaylsis of products which resulted in regulatory documentation in support of filings with the MA Department of Public Utilities. (There is more missing here that will be added later)

    • State Bank Examiner
      • Aug 1975 - Aug 1976

      Hired based on an exam during layoff from New England Telephone. Conducted bank examinations with the FDIC and other auditors until rehired by New England Telephone.

    • Long Range Technical Planning Engineer
      • Jun 1974 - Feb 1975

      Central Office Modernization and Expansion Planning

Education

  • 1975 - 1980
    Boston College - Wallace E. Carroll Graduate School of Management
    MBA, Marketing
  • 1970 - 1974
    Wheaton College (MA)
    BA, Economics
  • 2002 -
    The Wharton School
    Executive Education
  • The Tuck School of Business at Dartmouth
    Executive Education
  • Babson College
    Executive Education
  • Columbia Business School
    Executive Education
  • University of Pennsylvania - The Wharton School
    Certificate, Executive Education

Suggested Services

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Industry Focus. “Telecommunications.”

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