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Alicia Frick Laguarda profile image

Alicia Frick Laguarda

President at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Inside Out Communications</span>
Intro Book
Alicia Frick Laguarda, award-winning marketing strategist with 37 years of experience, offering expertise in advertising, public relations, and strategy, with proficiency in English, Spanish, French, and Italian, and a law degree from Universidad de la República, Uruguay.
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Location
Holliston, Massachusetts, United Stat...
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Professional working proficiency
  • Portuguese Elementary proficiency
  • Italian Elementary proficiency
Skills
  • Advertising
  • Marketing
  • Strategy
  • Public Relations
  • Strategic Planning
  • Show all
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Bio

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I'm Alicia Frick Laguarda, based in Holliston, Massachusetts. I am fluent in English and Spanish, with professional proficiency in French, and basic skills in Portuguese and Italian. As the founder and strategist of Inside Out Communications, Inc., I have over 36 years of experience in advertising, marketing, and public relations. My work focuses on strategic planning and copywriting, where I emphasize the importance of positioning in effective advertising. Prior to this, I served as Member Relations Manager at the Polaroid Employees Credit Union, where I developed employee training programs and improved member satisfaction. I hold a law degree from Universidad de la República in Montevideo, Uruguay, where I also contributed as an editor for various publications. My passion lies in creating impactful marketing strategies that resonate with audiences globally.

Experience

  • Inside Out Communications
    • Holliston, Massachusetts
    • President
      • Jul 1987 - Present
      • Holliston, Massachusetts

      1987 – Present. Holliston, MassachusettsFounder and strategist at award-winning differentiating specialist, Inside Out Communications, Inc. You would always get me as part of the strategy team and sometimes as a copywriter, too. Interviewing our clients’ customers is often my responsibility. I be...

  • Direct Federal Credit Union / PCU
    • Waltham, Massachusetts
    • Member Relations Manager
      • 1987 - 1989
      • Waltham, Massachusetts

      At that time the credit union was called PCU, and it was the Polaroid Employees Credit Union. My official title was Member Relations Manager. Advertising and public relations were my responsibilities, and my mandate, to increase member satisfaction. The entrepreneurial bug bit me badly and I don’...

Education

  • Universidad de la República; Montevideo, Uruguay

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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