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Alicia De Leon Hassell

Marketing/Events intern at Fc Miami City & PSG Academy
Intro Book
Alicia De Leon Hassell is a marketing professional with native English proficiency, limited Spanish proficiency, and expertise in social media, event coordination, and Microsoft Suite, with experience in marketing, teamwork, and leadership roles.
  • shield Verified
Location
Miami, United States, US
Languages
  • Spanish Limited working proficiency
  • English Native or bilingual proficiency
Skills
  • Teamwork
  • Time Management
  • marketing
  • Social media
  • Event coordinator
  • Show all
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Bio

Alicia De Leon Hassell is a seasoned marketing professional with a proven track record of driving brand awareness and engagement. As a native English speaker and limited Spanish proficient individual, she effectively communicates with diverse audiences. Hassell's expertise spans social media, event coordination, and content strategy, with a strong background in Microsoft Suite, Canva, Adobe Photoshop, and HubSpot Email Marketing. Throughout her career, Hassell has demonstrated her ability to manage multiple projects simultaneously, with experience as a Marketing/Events intern, Marketing Manager, and Operations Support Specialist. Her achievements include launching a 10-year anniversary campaign, boosting engagement by 15% through optimized web copy, and developing social media content campaigns that drive brand awareness. Hassell holds a Bachelor of Business Administration degree from Florida International University, where she honed her marketing skills. With a strong foundation in marketing, social media, and event coordination, Hassell is a versatile professional poised to drive results in various industries.

Experience

  • Fc Miami City & PSG Academy
    • Miami, FL
    • Marketing/Events intern
      • Oct 2024 - Feb 2025
      • Miami, FL

      Planed and executed large-scale events, coordinating logistics, vendor relations, and on-site operations to ensure seamless execution.
      Managed content calendars across multiple platforms, ensuring consistent messaging and timely delivery.
      Created and executed digital content strategies to drive audience engagement, boost brand awareness, and enhance interaction across platforms
      Assisted in launching FC Miami City's 10-year anniversary campaign showcasing the club’s legacy while ensuring consistent brand visibility across platforms.

  • Dtf Transfers Now
    • United States
    • Printing Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2023 - Apr 2024
      • Miami, FL

      Developed and executed social media content and campaigns across platforms including Facebook, Instagram, TikTok, and Pinterest, boosting engagement and brand awareness.
      Created and optimized web copy and blog posts, leading to a 15% increase in blog views by incorporating researched keywords and competitive analysis.
      Conducted market research on consumers, competitors, and industry trends, consolidating findings into actionable reports and presentations using Excel, Word, and Google Slides.
      Edited and enhanced images using Adobe Photoshop and Canva to maintain high customer satisfaction and consistent brand identity across all marketing materials.

  • The Cheesecake Factory
    • United States
    • Restaurants
    • 700 & Above Employee
    • Cashier/To-Go Specialist
      • Dec 2022 - Mar 2023
      • Miami, FL

      Interacted with and assisted over 50 customers daily, managing transactions, resolving conflicts, answering inquiries, and providing exceptional service.
      Operated POS terminals efficiently to process customer orders, handle card swipes, and manage cash transactions.

  • D.l. International Logistics Inc.
    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Operations Support Specialist
      • Mar 2020 - Aug 2022
      • Miami, FL

      Analyzed management workload by utilizing database and software systems to log information for at least 50 customers per day and ensure data entry is accurate and complete.
      Prepared 30-50 packages daily after analysis and updated information into the system to deliver merchandise to customers resulting in high customer satisfactions.
      Opened, sorted, routed incoming mail, answered correspondence, and prepared outgoing mail for over 200 customers.

Education

  • 2022 -
    Florida International University
    Bachelor of Business Administration, Marketing (BBA)

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