Okay, let’s tackle this. So Alicia has a strong background in marketing, with skills like event management, brand development, social media marketing, and sponsorship. She’s based in Encinitas, CA, which is a relatively high-cost-of-living area. Considering her skills and experience, she’s likely in the mid-range for marketing professionals in the US. According to data, marketing managers with similar skills can earn around $100,000-$150,000 per year. Let’s assume she’s a consultant or freelancer, so we’ll adjust the rate downward. A common rate for marketing consultants in the US is around $75-$150 per hour, depending on experience and location. Given Alicia’s skills and experience, I’d estimate her hourly rate to be around $125, which is on the higher end for a marketing consultant in her location.