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Ali Rizvi profile image

Ali Rizvi

Regional Sales Manager (Gujranwala & Faisalabad Region) at Fauji Foods Limited
Intro Book
Ali Rizvi, a seasoned sales professional with extensive experience in managing sales teams, developing strategies, and driving growth in the FMCG, Supply Chain, and Sales Management sectors.
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Location
Lahore District, Punjab, Pakistan, PK
Languages
  • English -
Skills
  • Fmcg
  • Supply Chain
  • Sales Management
  • Food
  • Project Management
  • Show all
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Bio

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Credentials

  • Change Management Essential
    FrieslandCampina
    Oct, 2022
    - Apr, 2026
  • Commercial Competencies Essential
    FrieslandCampina
    Feb, 2022
    - Apr, 2026
  • An introduction to cheese essential
    FrieslandCampina
    Jan, 2022
    - Apr, 2026
  • Matter of Milk Essential
    FrieslandCampina
    Oct, 2021
    - Apr, 2026
  • MILKUBATORS & MICROBATTLES ESSENTIAL
    FrieslandCampina
    Oct, 2021
    - Apr, 2026
  • Hero Focused Assortment essential
    FrieslandCampina
    Sep, 2021
    - Apr, 2026
  • Selling and Negotiation Essential
    FrieslandCampina
    Sep, 2021
    - Apr, 2026
  • SUSTAINABILITY ESSENTIAL
    FrieslandCampina
    Jun, 2021
    - Apr, 2026
  • OBPPC - ESSENTIAL
    FrieslandCampina
    Apr, 2021
    - Apr, 2026
  • ROUTE TO MARKET ESSENTIAL
    FrieslandCampina
    Mar, 2021
    - Apr, 2026
  • JOINT BUSINESS PLANNING ESSENTIAL
    FrieslandCampina
    Dec, 2020
    - Apr, 2026
  • REVENUE GROWTH MANAGEMENT ESSENTIAL
    FrieslandCampina
    Dec, 2020
    - Apr, 2026
  • ECOMMERCE ESSENTIAL
    FrieslandCampina
    Nov, 2020
    - Apr, 2026
  • TRADEMARKS ESSENTIAL
    FrieslandCampina
    Aug, 2020
    - Apr, 2026
  • Brand Propeller Essential
    FrieslandCampina
    Jul, 2020
    - Apr, 2026
  • Channel & Customer Planning Essential
    FrieslandCampina
    Jul, 2020
    - Apr, 2026
  • Data-driven Decision Making Essential
    FrieslandCampina
    Jul, 2020
    - Apr, 2026
  • How Brands Grow Essential
    FrieslandCampina
    Jul, 2020
    - Apr, 2026
  • •Field Sales Management Workshop (By International Nestle Training Program
    Nestlé
    Apr, 2014
    - Apr, 2026

Experience

  • Fauji Foods Limited
    • Gujranwala, Punjab, Pakistan
    • Regional Sales Manager (Gujranwala & Faisalabad Region)
      • Oct 2023 - Present
      • Gujranwala, Punjab, Pakistan

      -Managing sales team of 3 Area Sales Managers, 9 Territory Sales Managers and 2 Sales Operation Executives looking after the business of Faisalabad and Gujranwala Region.-Looking after 9 direct distributors and 90 Sub­Distributors serving 97 towns of Faisalabad and Gujranwala Region.-Planning and executing sales of Chilled and Dairy Portfolio.-Defined and executed strategies and plans for field sales and Ensure adherence to all company Principles and policies in Trade and distributions.-Ensure achievement of agreed targets/KPI’s for the region.-Update & Measure performances of the field sales organization structure/Distributor appraisals/P&L within the region against defined criteria.-Ensure development of team career, development & coaching of team.

  • FrieslandCampina
    • Netherlands
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Regional Business Manager (Faisalabad Region)
      • Jun 2022 - Sep 2023

      -Managing sales team of 2 Area Sales Managers, 6 Territory Sales Managers and 2 Sales Operation Executive looking after the business of 457Mio PKR per month of Faisalabad Region.-Looking after 6 direct distributors, 3 master distributors serving 96 Sub­-Distributors and 1 Hub and spoke distributor serving 97 towns of Faisalabad Region.-Defined and executed strategies and plans for field sales and Ensure adherence to all company Principles and policies in Trade and distributions.-Ensure achievement of agreed targets/KPI’s for the region.-Update & Measure performances of the field sales organization structure/Distributor appraisals/P&L within the region against defined criteria.-Ensure development of team career, development & coaching of team.Achievements:-Successfully pilot run the first Hub and Spoke model distributor by executing it in Faisalabad City.-Awarded for best Non-­Metro Region for the year 2022 in terms of yielding best company profitability.-First RBM of Faisalabad Region and I structed the whole regional operations successfully by collaborating with all the major departments of the company such as Supply Chain, Finance, Marketing, Human Resource in order to ensure the smooth delivery of company sales objectives.

    • Food Services Manager (Central Region)
      • Mar 2020 - Jun 2022

      -Managing Sales of HoReCa (Hotel, Restaurant & Caterers), HELT (Hospitals, Education, Leisure & Travel), B&I (Business & Industries) & ARM forces customers.-Leading team of 5 Territory Sales Managers and 19 Business Development Officers in Central region of Food Services department.-Looking after 11 distributions based mainly in Lahore, Multan, Faisalabad, Sargodha, Bahawalpur, Gujranwala & Sialkot generating sales value of 117Mio PKR per month.Achievements:-Led the project of implementation of Sales Flow System in Food Services Department(FSD) distributors of Central Region.-Successfully locked the sales agreement with Punjab Prisons which generated the sales value of approx. 23 Mio PKR.-Unlocked the business in new towns of Central Region such as Bahawalpur, DIG, Mianwali, Chakwal, Sialkot which generated additional sales value of 20 Mio PKR monthly.-Prepared and Implemented sales strategy plans in COVID – 19 to ensure the smooth supplies to the customers.

    • Senior Area Sales Manager (Lahore City)
      • Aug 2017 - Mar 2020

      -Managing sales team of 6 Territory Sales Managers looking after the business of 193Mio PKR per month contributing 31% sales in regional business.-Managing retail universe of 3400 outlets.-Preparation/Implementation of Variable Trade Rebate Budgets for all Brands.-Implementation of Operational Plans through Field Sales Force and Distributors Including Numeric Expansion & Product Launch.Achievements:-Awarded for best ASM Friesland Campina Nationally for the year 2018.-Scored 1st position in SFE (Sales force Effectiveness) Nationally year 2018 Friesland Campina.-Delivered Highest Growth in Dairy Omung Nationally year 2018 Friesland Campina.-Implementation of Customized Distribution Model by consolidated 3 distribution of Lahore into 1.-Implemented ordering mechanism based on sales forecast and revamped RTM which led to massive increase in distributor ROI.-Implemented merchandising dashboard in high sales retail shops and improved brand availability from 58% to 98%.

  • Nestlé
    • Area Sales Manager ­F&B (Faisalabad City)
      • Feb 2017 - Jul 2017

      -Managed sales for Nestlé Foods & Beverages in Faisalabad City, with sales value of 140 Mio PKR.-Computed sales projections, evolving sales strategies, ascertaining resource and budgetary requirements, contributing to critical policies and decisions necessary to attain stated sales KPIs/ figures.-Actively participated in key marketing BTL activities. -Making strategic contributions to product launches, promotions and agreement signing with large grocers.-Successfully cleared the Local Sales & SHE Audit conducted by Nestle teams.-Achievement of distribution targets through effectively controlling TTS, ROI and product mix along with accurate and timely sales forecasting for the distribution.-Manage a retail universe of 4100 shops.AchievementsDelievered ever highest secondary sales for the month of June 2017 at Azeem Agencies

    • Area Sales Executive ­Large Grocery (Lahore City)
      • Jul 2015 - Jan 2017

      -Managed Large Grocery Channel outlets of Lahore City having monthly turnover of 230Mio PKR spread across 7 distributors.-Responsible of yearly contracts and timely fabrication of large grocery trade outlets.-Continuously source, update and communicate latest developments, trends, initiatives andcompetitive actions within channel assessing opportunities for Nestle categories and brands.

    • Territory Sales Incharge ­ Chilled Dairy (Lahore City)
      • Apr 2007 - Jun 2015

      -Responsible for sales of Lahore, Multan & Faisalabad region.-Ensure the growth objective of the assigned area.-Ensure Invoicing and Retailing target achievement in assigned areas.-Close coordination with supply chain to ensure timely supplies.-Maintain optimum stock levels at warehouse through weekly order generation.-Maintain sales history through the distribution management system of assigned areas.-Focus on the development of assigned outstations/ Lahore through cost effective expansion plans-Day to day monitoring of sales team activities.-Implement good warehouse practices as per company guidelines and procedures.

    • Territory Sales Incharge ­ F&B (Lahore City)
      • Mar 2002 - Apr 2007

      • Ensure Invoicing and Retailing target achievement in assigned areas.• Currently responsible for Lahore West• Maintain optimum stock levels at warehouse through weekly order generation.• Maintain sales history through the distribution management system of assigned areas.• Focus on the development of assigned outstations/ Lahore through cost effective expansion plans.• Control total trade spending in effective way in trade. Actual vs. budgeted• Ensure efficient utilization of Fixed Market Return and control of market hygiene.• Ensure effective management of company assets (Chillers & POP Material) at retail outlets.• Day to day monitoring of sales team activities.• Increase direct shop coverage through proper routing and infrastructure at distribution.• Strengthen the relationship with new and existing customers by providing better service.• Implement good warehouse practices as per company guidelines and procedures.

  • Procter & Gamble
    • Territory Sales Officer
      • 2000 - 2002

      • Ensure Retailing target achievement in assigned areas.• In-charge of scattered wholesale in Lahore

Education

  • 2012 - 2015
    Superior University
    Master of Business Administration (MBA), Marketing
  • 1996 - 1998
    University of the Punjab, Lahore
    Bachelor's degree, Art/Art Studies, General

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Industry Focus. “Dairy Product Manufacturing”

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