Experience

• 

  Digikala.com

  • Iran
  • Technology, Information and Internet
  • 700 & Above Employee

  • Product Team Lead

    • Aug 2023 - Present
    • Tehran, Tehran Province, Iran

• 

  Fidibo

  • Iran
  • Online Audio and Video Media
  • 1 - 100 Employee

  • Head of Product

    • Apr 2021 - Sep 2023

  • Senior Product Manager

    • Mar 2020 - Sep 2023

• 

  Asan Pardakht

  • Iran
  • Information Technology & Services
  • 400 - 500 Employee

  • Product Team Lead

    • Mar 2019 - Mar 2020
    • Tehran, Tehran Province, Iran

    - Project Leadership: Played a team lead role with 10 members in the development of two key projects: -- Homing: An online real estate advertising platform, emphasizing a C2C model. -- Roming: An online reservation platform allowing users to book villas directly from villa owners. - Business Model Revamp: Pivoted and refined the business model for Homing, emphasizing a more efficient monetization strategy to ensure a sustainable revenue stream. - Revenue Growth: Successfully optimized Homing's monetization model, resulting in a staggering 200% increase in NMV within a year. - Churn Rate Reduction: Implemented strategies that successfully reduced the churn rate by 30%, enhancing user retention and brand loyalty.

• 

  Tapsi

  • Iran
  • Information Technology & Services
  • 400 - 500 Employee

  • Product Team Lead

    • May 2018 - Apr 2019
    • Tehran Province, Iran

    - Team Management: Led three agile development teams: -- Map Team (5 members): Focused on features like ETA optimization, location fraud detection, and user-friendly map functionalities. -- Promotion Team (4 members): Developed marketing solutions including referral systems, discount services, and loyalty programs. -- Frontend Team (3 members): Responsible for BackOffice interfaces, the corporate web panel, and the main TAPSI website. - Innovative Feature Addition: Introduced 6 smart suggestion packages to the map, resulting in a significant 10% increase in ride rate conversion. - Customer Growth Initiatives: Implemented a referral system and loyalty program, leading to a 10% increase in both customer retention rate and acquisition of new customers. - Optimized User Experience: Enhanced map functionalities, reducing ETA inaccuracies by 10% and user complaints about location features by 30%. - Promotional Impact: Led the promotion team to a 30% increase in user acquisition and a 15% rise in user retention through targeted marketing campaigns.

• 

  ParsTasmim

  • Tehran Province, Iran

  • Product Manager

    • 2017 - 2018
    • Tehran Province, Iran

    About the Company: ParsTasmim is a prominent entity partnering with MTNI Irancell in the domain of software solutions. - Collaborated closely with cross-functional teams to ensure timely product delivery and evaluated product performance metrics. - Played a pivotal role in managing and overseeing project timelines, ensuring deliverables were met on time, and resources were allocated efficiently. - Leveraged JIRA, a leading agile project management tool, to track progress, manage backlogs, and facilitate agile ceremonies like stand-ups, sprint reviews, and retrospectives.

• 

  KESHO

  • Tehran Province, Iran

  • Product Manager

    • 2017 - 2017
    • Tehran Province, Iran

    I founded and led "Kesho", a home service application. As Product Manager and Head of Team, I drove our vision, oversaw product development, and nurtured a dynamic team. Under my leadership, we secured seed funding, expanded our services

• 

  SAPI

  • Tehran Province, Iran

  • Marketing Consultant

    • 2016 - 2017
    • Tehran Province, Iran

    I participated in decision-making for startup investments, assessed market feasibility, and crafted business plans.

• 

  Rahavard

  • Research And Development Specialist

    • Aug 2015 - Aug 2016

    Implementation of the Portfolio Project for a government agency - Field research - System analysis - Cost Estimation - Financial statement

• 

  kankash payane

  • Tehran Province, Iran

  • Electronic and communication Engineer

    • Dec 2008 - Jul 2014
    • Tehran Province, Iran

    Implementation and design of electronic systems for Pasargad Banks turnaround systems - Design and implementation of electronic boards - SMD & dip board - Test and fix the problem