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Alfredo Peñaloza profile image

Alfredo Peñaloza

Digital Reputation & Research Director at Growth Lab
Intro Book
Digital marketing expert with 15+ years of experience in social media, marketing, and analytics.
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Location
Chile, CL
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency
Skills
  • Marketing Digital
  • Social Media Measurement
  • Mercadotecnia En Medios Sociales
  • Social Media Marketing
  • Social Media
  • Show all
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Bio

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Alfredo Peñaloza is a seasoned digital marketing expert with 15+ years of experience in social media, marketing, and analytics. He has held various leadership positions in top companies, including Growth Lab, Cheil Chile, and Findaense Chile.

Experience

  • Growth Lab
    • Chile
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Reputation & Research Director
      • Jun 2023 - Present

      Creando estrategias y tácticas para optimizar la reputación de marca y el posicionamiento desde el CX y la investigación digital.

    • Digital Director
      • Jun 2021 - Jun 2023

      Digital Director para Transbank, Onepay, entre otras cuentas.

  • AMDD | Asociación de marketing directo y digital de Chile
    • Chile
    • Presidente Comité Investigación y Formación
      • Apr 2022 - Apr 2023
      • Chile

  • Cheil Chile
    • Chile
    • Advertising Services
    • 100 - 200 Employee
    • Data Driven Digital Strategist
      • Mar 2020 - May 2021

      Lead Digital Strategist para Samsung Chile

    • Influencer Manager
      • Jan 2020 - May 2021

      Influencer Manager for Samsung Chile

    • Customer Service Manager
      • Dec 2019 - May 2021

      Customer Service Manager for Samsung Chile

    • Senior Digital Analyst
      • Jan 2018 - May 2021

      Lead Digital Analyst for Samsung Chile

  • MODO
    • Santiago Metropolitan Region, Chile
    • Digital Consultant
      • Apr 2018 - May 2018
      • Santiago Metropolitan Region, Chile

      External consultant for the creation of the Analytics and Digital Monitoring area. Definition of tools, processes and advice on the selection of equipment.

  • Findaense Chile
    • Santiago, Chile
    • Senior Digital Consultant, CX intelligence Specialist, Innovtion Leader
      • May 2014 - Nov 2017
      • Santiago, Chile

      Consulting in Digital Intelligence, Digital Analytics and Digital Strategy applied to Social Media for The Coca-Cola Company and Samsung.

  • Lomographic Society International
    • Santiago, Chile
    • Social Media Marketing Manager
      • Aug 2009 - Feb 2015
      • Santiago, Chile

      Digital Marketing Manager for Lomography Chile.

  • Blacksheep Social Media Center
    • Santiago, Chile
    • Analytics, Monitoring and Digital Studies Manager
      • Nov 2011 - May 2014
      • Santiago, Chile

      Manager of the Department of Analysis, Monitoring and Digital Studies of Blacksheep Social Media Center, one of the biggest digital agencies in Chile on those years.

Education

  • 2010 - 2011
    Universidad Mayor
    Diplomado en Social Media y Community Management, Gestión de Redes Sociales y Comunidades Digitales.
  • 2007 - 2009
    DuocUC
    Tec. en Sonido, Sonido profesional, Estudio de Grabación, Refuerzo Sonoro, Mezcla, Masterización, Post-Producción

Suggested Services

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Industry Focus. “Business Consulting and Services”

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