Experience

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  Brandsight

  • Mexico City Metropolitan Area

  • Strategy Consultant

    • Sep 2022 - Present
    • Mexico City Metropolitan Area

    Create marketing and branding strategies for global and regional brands across Latin America in the FMCG, telecommunications, services, and hospitality sectors. Manage multiple workflows to meet strict timelines and ensure projects profitability.• Develop a repositioning strategy for a legacy FMCG brand leader in its field, identifying potential markets, monitoring competitors, and researching consumer trends across Latin America. Work with advertising agencies to create an implementation plan.• Manage the brand portfolio of a multinational construction company, analyzing the financial reports and market penetration data of 10 brands in order to optimize their operations, improving the group's performance across the region.• Design a 5-year marketing strategy roadmap for a Mexican company with brands in the hospitality, energy, and agro-industrial sectors, defining media plans and business-oriented innovation strategies for each brand to optimize the group’s performance in all fields.

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  Self-Employed

  • Mexico City Metropolitan Area

  • Marketing Consultant

    • Mar 2019 - Aug 2022
    • Mexico City Metropolitan Area

    Work with small and medium-sized companies to define market goals, developing business plans, branding strategies, and cost-effective marketing campaigns. Coordinate multiple supplier teams to carry out BTL activations.• Develop a market penetration strategy for a Canadian technology firm, working along executives to define KPIs and communication channels, managing a limited budget to optimize results.• Design a media strategy for a global company in the financial sector, managing product presentations, press conferences, and digital campaigns at a national level over a 3-month period.

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  The Crystal Maze LIVE Experience

  • Leeds, United Kingdom

  • Project Manager

    • Jan 2018 - Jan 2019
    • Leeds, United Kingdom

    Conduct market research in the British private sector according to The Crystal Maze’s strategic growth plan, leading a multicultural team of 6 people and identifying a new revenue source with 20 million potential customers.• Develop a B2B business plan and marketing strategy to position the company’s services in the corporate event planning industry, achieving a 33% rate of loyalty in the customers acquired during the period.• Design a B2C marketing strategy focused on digital and non-traditional media, increasing customer flow by 16% during the second half of the year.

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  Viastara

  • Mexico
  • Computers and Electronics Manufacturing
  • 100 - 200 Employee

  • Marketing and Design, Coordinator

    • Oct 2016 - Sep 2017

    Analyze sales indicators to plan and execute B2B and B2C marketing campaigns, supervising 2 graphic designers in Mexico City and 12 suppliers based in different countries.• Implement interactive microsites for Fitbit inside iPlace Brazil and BestBuy Mexico’s websites, using search engine optimization strategies (SEO) to position them in the top 5 search results when googling the brand in each region, increasing Fitbit sales by 11%.

  • Marketing and Design, Sr.

    • Apr 2014 - Oct 2016

    Design out of home strategies (OOH) using point of sale advertisings and BTL activations, developing digital marketing strategies and managing B2B communications.• Generate a Mother’s Day digital campaign with multiple touchpoints for Fitbit, using a mix of SMO and Google Ads to increase sales by 9% during May.

  • Marketing and Design, Jr.

    • Jun 2013 - Apr 2014

    Develop social media content and digital campaigns with organic growth strategies for key brands. Design corporate newsletters and B2B presentations.• Create a digital campaign for the launch of Kate Spade Accessories in Palacio de Hierro, a premium retailer in Mexico, using organic growth strategies to generate over 60,000 impacts in a one-month period.