Experience

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  Publicis Luxe

  • Paris, Île-de-France, France

  • Global Client Lead & Chief Growth Officer

    • Sep 2023 - Present
    • Paris, Île-de-France, France

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  LES FILMS DU TAMBOUR

  • Partner

    • Jun 2014 - Present

    Partner and Co-Founder of a Movie Production Company:- 2015: Degrade by Arab and Tarzan Nasser (Cannes Film Festival, Toronto International Film Festival)\- 2018: Sibel by Cagla Zencirci and Guillaume Giovanetti (Locarno International Film Festival)- 2019: Notre-Dame du Nils by Atiq Rahimi (Toronto International Film Festival)

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  Havas

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Managing Director & Head of Strategy

    • Nov 2021 - Sep 2023

    Managing Director’s responsibilities:• Responsible for the management and operations of 3 key accounts: Keurig Dr Pepper, JLL (Global) and American Cancer Society (Manages 10 account people)• Executive lead on the Keurig Dr Pepper U.S and Canada Village Account. The most integrated account at Havas NY across Havas Creative, Havas Social, Havas Formula (PR), Havas Media, Havas Sports and Entertainment and Havas Republica (Multicultural)• Built and implemented Havas Village Integration best practices across the Havas networkHead of Strategy’s responsibilities:• Lead a team of 25 integrated strategists across brand, social, CX, communication and content strategy• Global strategic point of contact to develop new proprietary tools: Prosumers report (insight intelligence), X-index (CX performance barometer), Arcadia (experience mapping tools)• New Business wins: JLL(Globally), New York Presbyterian Hospital, American Cancer Society, Lincoln Financial Group

  • Head of Strategy

    • Mar 2020 - Nov 2021

    • Oversaw strategy on all clients: Keurig Dr Pepper (5 brands), RB (8 brands), Rite Aid Pharmacy, ADP, Con Edison, IBM, TDA, BNY Mellon, Wells Fargo, Kombrewcha, Michelin• Lead integrated strategy on Keurig Dr Pepper U.S and Canada Village businesses across Havas Creative, Havas Social, Havas Formula (PR), Havas Media and Havas Sports and entertainment. • Responsible for the development of the strategy department (ex: Training, Roadmap, Thought Leadership, Best Practices)

  • Co-Head of Strategy

    • Dec 2018 - Feb 2020

    - Co-leads all integrated communication and marketings solutions across accounts- Manages a team of 18 strategists- Recent new Business wins: ADP, Core Water, Kombrewcha, Green Mountain Coffee (Social)

  • Group Strategy Director

    • Apr 2017 - Nov 2018

    - Lead strategist on Keurig / Green Mountain Coffee / GSK Global (Flonase, Biotene, Benefiber)/ Lacoste- Won the U.S social business and the integrated Canada Business for Keurig

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  McCann New York

  • Greater New York City Area

  • SVP, Global Strategy Director

    • Jan 2015 - Jan 2017
    • Greater New York City Area

    Global Strategy Lead for Mastercard:- Led all integrated communication and marketing solutions globally- Helped win and integrate the Social and Digital Business for the U.S- Managed a team of 5 strategists (social, digital, brand and analytics) as well as led strategic teams in the 5 different regional hubs across the worldGlobal Strategy Lead for MGM Resorts International:- Strategically led the winning Pitch and established a new brand platform- Managed a team of 3 strategists

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  Grey Paris

  • Paris Area, France

  • Head of Strategy

    • May 2012 - Dec 2014
    • Paris Area, France

    Strategic Lead on all the accounts: P&G Fragrances (Lacoste, Rochas), Volvo, HSBC, Pfizer(7 brands), Britvic Group, LEGO Group, Ubisoft, McCormick, DB ApparelNew Business Wins: LEGO, Duplo, Ubisoft (Far Cry 4 Global), Pfizer (3 new brands), Britvic Group (Teisseire, Pressade), P&G Fragrances (Rochas Global, Lacoste Live France), HSBC France, Playtex

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  BBH Asia Pacific (Singapore)

  • Singapore

  • Senior Strategic Planner

    • Aug 2010 - May 2012
    • Singapore

    Strategic lead on the following accounts:- Chupa Chups, Global- Vaseline Men, Global- British Airways, Asia- Google, SEA

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  TBWA\ Group Singapore

  • Singapore

  • Senior Strategic Planner

    • Sep 2006 - Jul 2010
    • Singapore

    Brands:- Singapore Airlines, Global- Corona, Asia- Adidas, SEA- Michelin, Asia

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  TBWA\Chiat\Day

  • New York

  • Junior Planner

    • Jan 2006 - Sep 2006
    • New York

    Brands:- Absolut Vodka, Global- Level Vodka, Global