Experience

• 

  AlexisAlcala.com

  • Orange County, California, United States

  • Lifestyle & Fashion Influencer

    • Jun 2016 - Present
    • Orange County, California, United States

    • Working with brands to create successful campaigns and product activations through social media• Understanding the target market to produce likeable creative content, and to attain a wider reach• Keeping up with the latest trends to stay relevant with the target market, and finding strategies to be relatable• Develops and manages new creative ideas for fashion, travel, and lifestyle content for WordPress blog and manages social media channels: Instagram, TikTok, Youtube, Facebook, and Pinterest• Develops and executes communication plans for brand collaborations on a content calendar.• Has collaborated with; Macy's Beauty, Banana Republic, Dr. Martens, Ruggable, Missguided, Steve Madden, NYX, and more

• 

  Nordstrom

  • United States
  • Retail
  • 700 & Above Employee

  • Local Market Styling Admin

    • Mar 2019 - Jun 2020

    - Assist in the launch of Nordstrom's new styling program, in Los Angeles & Orange County. - Disburse all personal styling appointment that come in for 21 full line stores. Task begins by reaching out to and confirming appointment details with stylists, confirming details with customers, sending proper communication. - Assist in managing 58 Local Market Stylists in Los Angeles & Orange County.- Coordinate and assign Sips & Trends & Sales Person Videos in full line stores. - Coordinate executive travel and maintain expenses.- Strong ability to pay close attention to detail, organize and schedule work effectively, while working under time constraints.- PC Skills: Microsoft Word, Outlook, and Excel - Performs other related duties as assigned.

  • Store Social Media Admin

    • Jun 2017 - Mar 2019

    Content creator, and social media manager for Nordstrom Topanga. -Creating and implementing social media plans -Helping with daily tasks such as keeping the office neat and presentable-Learning marketing and promotional tactics in the fashion industry-Answering phones and emails-Learning the management side of working with personal stylists-Photographing events and concerts

  • Sales Associate in T.B.D department

    • Oct 2016 - Jun 2017

    Set and achieve personal sales goals while supporting the goals of the teamGreet customers in a timely, professional and engaging mannerProvide honest and confident feedback to customers regarding merchandise style and fitBuild lasting relationships with customers by contacting them to follow up on purchases, suggest new merchandise and invite them to upcoming eventsConsistently seek new fashion and product knowledge to act as an expert for the customerOpen new Nordstrom Rewards accounts as a means of building customer relationshipsWork as a team player to ensure each customer receives the best service possiblePerform daily department maintenance tasks including stock work, re-merchandising, display, price markdowns, merchandise transfers and light cleaning

  • Sales Associate in Individualist/Dresses and P.O.V Department

    • Apr 2016 - Oct 2016

    Set and achieve personal sales goals while supporting the goals of the teamGreet customers in a timely, professional and engaging mannerProvide honest and confident feedback to customers regarding merchandise style and fitBuild lasting relationships with customers by contacting them to follow up on purchases, suggest new merchandise and invite them to upcoming eventsConsistently seek new fashion and product knowledge to act as an expert for the customerOpen new Nordstrom Rewards accounts as a means of building customer relationshipsWork as a team player to ensure each customer receives the best service possiblePerform daily department maintenance tasks including stock work, re-merchandising, display, price markdowns, merchandise transfers and light cleaning

• 

  Lady St Lucia

  • Corona, California

  • Social Media Marketing Intern

    • Oct 2016 - May 2017
    • Corona, California

    Part of the opening and launching team of a luxury eyelash company. As the social media marketer it is my job to create and utilize content that will be appealing to our target audience. I have also been in charge of finding the correct beauty bloggers that will fit with the demographic that St. Lucia asks for. My internship ends when I graduate in March of 2017.