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Alexia Boukou is a seasoned marketing professional with a Master's degree in Marketing, Communications and Media Studies from Suffolk University. She has 7+ years of experience as a Marketing Consultant, collaborating with small businesses on tailored strategies encompassing social media management, website development, content creation, copywriting, PR, and event planning. She has also worked in various roles at Hillsong, Becma, Massachusetts Institute of Technology, Cortex, Suffolk University, Fusco and Four, Life health and fitness center, and Kel & Partners - Social media and PR agency. She is proficient in Microsoft Office, Microsoft Word, PowerPoint, Social Media, Research, Microsoft Excel, Public Speaking, Adobe Photoshop, and Customer Service.

Credentials

  • Social Media Certification
    HubSpot Academy
    May, 2019
    - Apr, 2026
  • Inbound Marketing
    HubSpot Academy
    Jan, 2019
    - Apr, 2026

Experience

  • Freelance
    • United States
    • Marketing Consultant
      • Oct 2019 - Present
      • United States

      With 7 years as a Marketing Consultant, I've collaborated with 20+ small businesses, delivering tailored strategies encompassing social media management, website development, content creation, copywriting, PR, and event planning, including live reporting. My commitment to measurable outcomes is demonstrated through a focus on digital marketing and the seamless execution of events.As a Communication Specialist, I excel in crafting compelling narratives, strategic messaging, and effective interpersonal communication. My versatility extends to freelancing, where autonomy and creativity converge to exceed project expectations. Key skills include strategic communication, digital marketing, event planning, copywriting, and public relations.

  • Hillsong
    • Greater Boston Area
    • Social Media & Communication
      • Sep 2019 - Sep 2021
      • Greater Boston Area

      ° Collaborated with the church's social media team to curate and create compelling content for various platforms° Assisted the comm Team in NYC in planning and executing social media campaigns to enhance the church's online presence and community engagement° Conducted analytics and prepared reports on social media performance, contributing insights for strategy improvement° Engaged with the church community, fostering positive interactions and promoting events and initiatives through digital channels

  • Becma
    • Boston, Massachusetts, United States
    • Marketing & Communication Assistant
      • May 2020 - Aug 2020
      • Boston, Massachusetts, United States

      ° Génération de rapports dans Excel pour effectuer une analyse des tendances du contenu des médias sociaux, identifiant des niches pour optimiser la portée organique de 13 % à 27 % sur une période de 3 mois° Collaboration avec le directeur de la communication pour élaborer des stratégies marketing visant à développer nos comptes Instagram, Twitter et LinkedIn, en mettant en œuvre des calendriers de publication pour le contenu qui ont augmenté le nombre d'abonnés à 12 000° Réalisation de recherches en relations publiques dans le domaine du développement économique aux niveaux local, municipal, étatique et fédéral° Collaboration avec des journalistes pour élaborer des présentations et du matériel de relations publiques convaincants pour une sensibilisation médiatique percutante°

    • Event Management Assistant
      • Dec 2019 - Feb 2020
      • Greater Boston Area

      ° Orchestrated and executed events on Solve's website and digital event platforms, ensuring a seamless and engaging experience for participants.° Revitalized the website through proficient utilization of Drupal, incorporating updates on upcoming events, workshops, and webinars to enhance user engagement and accessibility.° Directed the end-to-end logistics of events, encompassing meticulous management of registrations, schedules, and venue coordination. Successfully negotiated and selected caterers, curated menus, and oversaw third-party vendors, consistently adhering to budget constraints.° Played a pivotal role in broader event-related initiatives, actively contributing to the development of event logistics emails, platform enhancements, and data refinement to ensure accuracy and efficiency

  • Cortex
    • Greater Boston Area
    • Content Writer
      • Jan 2019 - May 2019
      • Greater Boston Area

      °Conceptualized and authored compelling content focused on emerging marketing trends within artificial intelligence, social media, machine learning, and big data° Applied strategic editing techniques to enhance content quality and incorporated impactful keywords, resulting in a remarkable 60% increase in website traffic and heightened visibility to the blog within a span of 5 months° Conducted comprehensive research to ensure the depth and accuracy of content, sourcing relevant images to complement and enrich the narrative

  • Suffolk University
    • Greater Boston Area
    • Administrative Graduate fellowship student/ Communication assistant
      • Feb 2018 - May 2019
      • Greater Boston Area

      ° Collaborated with the Communication Director, contributing to content creation for social media platforms, resulting in a 50% increase in department visibility° Orchestrated and executed various graduate school events, including open houses, "Learn and Lunch," and admitted students receptions. Captured and curated event moments for dissemination across relevant social media channels° Developed PowerPoint presentations tailored for diverse audiences, effectively communicating key messages to employees and stakeholders° Spearheaded the initiation and brainstorming of future campaigns, consistently proposing innovative ideas to augment departmental awareness° Designed visually compelling content utilizing Canva for brochures, flyers, and social media, ensuring a cohesive and engaging brand presence° Managed live social media coverage for all graduate recruitment events using Hootsuite, mobile applications, and TweetDeck, fostering real-time engagement and interaction

  • Fusco and Four
    • West Roxuby, MA
    • Public Relations and Marketing Intern
      • Sep 2017 - Dec 2017
      • West Roxuby, MA

      Managed Relationship with various stakeholders such as vendors, exhibitors,journalists and guestsCreated external communications materials - press releases, newsletters, MailChimpemails, and pitches for extensive media coverage, reaching nearly 1 million readersCoordinated Boston International Fine Arts Show logistics by booking reservations,contacting vendors and exhibitors and building marketing materialsMonitored media coverage and produced reports such as Facebook paid ads, SEOoverviews, and more using Sprout Social

    • Social Media Assistant (FREELANCE)
      • Jun 2017 - Sep 2017
      • Greater Boston Area

      Grew followers by 65% on Instagram within 4 months by engaging with thecommunity, building a strong industry network, and by constantly distributingengaging and entertaining contentManaged a significant budget for our events and paid advertisementsAssisted in the design of the company website and different visual contents such asBootcamp posters, open house flyers, and infographics using Canva and Adobe Creative CloudBrainstormed innovative ideas to increase sales and social media presence

  • Suffolk University
    • Greater Boston Area
    • Office Assistant at Office of Disability services
      • Oct 2016 - May 2017
      • Greater Boston Area

      Greeted visitors and answered calls: ensured student satisfaction by focusing on excellent student care and service Provided resources to students to determine their accommodation needs and ensured they have given access to an equitable opportunity for educational success Maintained office supply inventory and equipment Worked one on one with visually impaired students as a reader or scribe

    • Social Media Intern
      • Jun 2016 - Aug 2016
      • Greater Boston Area

      Assisted with the design of the company’s website by drafting guidelines and creating content and articlesIntroduced contests as a way to grow the audience on Twitter by using specific keywords and smart content curation which increase brand visibility by 100 followers

    • Public Relations - Fashion Intern
      • Oct 2013 - Dec 2013
      • Paris Area, France

      Assisted supervisor with managing content creation/brand journalism efforts Organized press events by finding venues, contacting and following up with the mediaMaintained media lists and monthly coverage reports for PR Principals

    • Event Planning Intern
      • Apr 2012 - Jun 2012
      • Paris Area, France

      Planned and designed the annual event while managing all projects within time limits Created and sent invitations to potential clients, sponsors, and new guests; 676 attendees Designed flyers and posters for the event by using photoshop and illustrator Found models for the fashion show that was held during the picnic; Found 6 girls 18-23-year-old.

Education

  • 2018 - 2019
    Suffolk University
    Master's degree, Marketing, Communications and Media Studies
  • 2016 - 2017
    Suffolk University
    Bachelor's degree, Public Relations
  • 2014 - 2015
    Bunker Hill CC
    Associate, Communication
  • 2013 - 2014
    EF International Language Campuses

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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