Experience

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  SmartOSC

  • Vietnam

  • Partner Sales Director

    • Jan 2024 - Present
    • Vietnam

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  HICORP COMPANY LIMITED

  • Vietnam

  • Sales and Marketing Director

    • Dec 2021 - Dec 2023
    • Vietnam

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  LIV Maternity

  • Strategy Consultant

    • May 2020 - Dec 2021

    • Helped launch maternity brand from the ground up; advised on all aspects of supply chain, sales, advertising, and short/term strategy. Conducted extensive market research, data analysis and financial forecasts.• Researched, hired and trained all departments including design, manufacturing, and e-commerce.• Scaled business from $10K in monthly revenue to $50K in 6 months through aggressive marketing plans.

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  Applied Biology for Living (ABL)

  • Vietnam

  • Sales Director

    • Mar 2017 - Apr 2020
    • Vietnam

    • Managed a portfolio of 5 brands (“Tram Viet,”“Wow Alkaline,”“Beli Coffee,”“Kamita,” and “Nature’s Life”) with over 100 products and a naturopathy wellness center in Vung Tau: “Happy Life Retreat.” • Developed “Kamita” and the “Happy Life Retreat” from concept-to-execution increasing the annual profit performance of 2019 by $120,000 USD; achieving the highest year of profitability. • Achieved quarterly sales targets within forecast budgets in 2018-19 for all promotional and marketing activities.

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  Nymphea Group

  • Vietnam

  • Account Executive Director

    • Nov 2014 - Feb 2017
    • Vietnam

    • Developed 5 strategic sales channels / brands from single branch company to develop competitive advantages for “Pevonia” cosmetics:“Nymphea: “Spa,” “Spa Consulting,” “Aesthetics,” “Equipment” and “Skincare.” • Created and managed an effective sales pipeline increasing sales in key accounts through strategic negotiations. • Generated new business; opening over 20 accounts during tenure by cultivating relations with key decision makers. • Closed the biggest account converting the client from competitors exceeding sales targets by 9-15% year after year.

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  XL Entertainments

  • Vietnam

  • Branding and Communications Director

    • Jul 2012 - Aug 2014
    • Vietnam

    Developed marketing strategies to increase stakeholder’s equity in the company’s brands and programs:Saigon HeatVietnam's Most Entertaining Sport's Events and 1st Professional Basketball Team competing Internationally in the ASEAN Basketball LeagueSaigon Sport's Academy (SSA)Vietnam's 1st International Sports Academy Developing Minor League Champions in Multi-Sports, Swimming, Basketball, Tennis & Soccer.Vietnam University Games (VUG)"First & Only" National Collegiate Sport's Competition. Establishing School Pride by Pioneering each Universities Identity, Creating Historical Champions & Recording Athletic Achievements. • Recruited to achieve revenue targets in Sponsorship sales; closing over $500,000 USD with over 20 partners. • Created and executed marketing plans including BTL and ATL marketing activities.• Managed social media assets, press conferences, and relations with over 40 journalists in major publications.• Developed and lead the communication plan to inform, engage and channel traffic to call of action sales points. • Oversaw media plans; negotiating live media / television broadcasts with HTV Sports, Yan TV and Fox Sports.

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  D.L.S. Paris (Du Lundi Au Samedi)

  • Vietnam

  • Sales and Marketing Director

    • Sep 2008 - Jun 2012
    • Vietnam

    • Developed sales and marketing strategies to successfully build the DLS Paris brand into the market leader in children’s fashion in all major department stores in Vietnam in only 2 years. • Tripled annual sales volumes within 3 years; close to $1,800,000 USD by successfully negotiating distribution rights, importing and launching 11 renown children product brands from around the world.

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  VietFashion Corporation

  • Vietnam

  • Senior Branding Manager

    • Feb 2008 - Aug 2008
    • Vietnam

    • Developed and executed an extensive marketing plan to strengthen the company's fashion retail brand: “Ninomaxx” while assisting in creation of 2 new fashion retail brands “Maxx-Style” and “N&M"• Created a marketing system to organize processes for the visual display, customer service, advertising and promotions, and all other marketing activities to optimize each store's operational performances. • Appointed and lead Grey Global on the entire rebranding structure of “Ninomaxx,” increasing the brand's image.• Developed brand strategies to maximize brand awareness and develop the brand into the market leader.• Managed over 600 employees to ensure compliance of the brand's retail standards in executing the marketing plan in over 60 stores nationwide.

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  Sondat Productions

  • Vietnam

  • Supply Chain Manager

    • Sep 2006 - Jan 2008
    • Vietnam

    • Performed daily business operations with trading offices in Hong Kong, USA, and Vietnam. • Maintained and managed relations with the company's suppliers and clients locally and overseas. • Organized and performed at meetings, conferences, and international teleconferences. • Created contracts, banking and shipping documents for the sale of the company's commodities.

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  Henson Brothers Inc

  • Los Angeles, California

  • Market Research Specialist

    • Jul 2005 - Aug 2006
    • Los Angeles, California

    • Assisted the general director in sales, marketing, purchasing and management of inventory and assets. • Clientele specialist roles; managing a database of clients for the distribution and sales of the company's products. • Reported weekly market surveys of the local retail market to target new clients and drive sales.

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  Gillette, Oral B, Duracell

  • Marketing Manager

    • Sep 2004 - Jun 2005

    • Managed all marketing activities for the company's brands and products: “Gillette”, “Oral B”, and “Duracell” for the (SEA) South East Asian market including Laos, Myanmar, Cambodia and Vietnam. • Performed at dental conferences, trade events, press conferences, campaigns, and product launches. • Lead ATL and BTL marketing; managing suppliers, media buyers, sponsors, journalists, and promoter's. • Created and executed the Advertising and Promotion calendar in key accounts and wet markets. • Exceeded sales targets by meticulously monitoring and capitalizing on effective promotional campaigns. • Launched the Mach3 Turbo and created the designs of all Point of Sales Materials and print ads. • Analyzed and created weekly market surveys and reports of market activities to identify competitive opportunities and develop new responsive strategies, submitting directly to the Asia Pacific HQ in Singapore.

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  Davis Market Research

  • Los Angeles, California

  • Market Research Supervisor

    • Jun 1998 - May 1999
    • Los Angeles, California

    • Assisted the manager with daily quotas of marketing surveys.• Supervised 30 employees in the call center on the quality of the calls & the surveys.• Responsible for gaining the target market for each client's marketing surveys.