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Hi, I'm Alexandra Kosasie, currently based in Swiss Cottage, London. I am fluent in English and Indonesian, and I hold a Master's degree in History from the London School of Economics, where I focused on Indonesian exiles and nation-building. I have over four years of experience in social media and content management, currently serving as a Social Media and Content Executive for MJMK Restaurants. Additionally, I founded Crumb House, a successful online cookie business in Indonesia, where I managed operations, product development, and marketing. My earlier roles include mentoring at UCL and working as a pastry assistant at TWG Tea Company. I am passionate about blending my skills in marketing and content creation with my academic background in history.

Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Social Media and Content Manager
      • Dec 2023 - Present

    • Social Media and Content Executive
      • Jul 2022 - Dec 2023

  • Crumb House
    • Bali, Indonesia
    • Founder and Marketing Manager
      • Jul 2019 - Jan 2023
      • Bali, Indonesia

      I found an online cookie business in 2019 and currently manage/oversee its operations, product development, marketing, sales, and finances. What was once a one-woman show grew to be a rapidly expanding business dominating not only Bali's, but Indonesia's cookie market. My responsibilities include, but are not limited to: - Research and developing new products according to current trends and market research results- Conducting and leading meetings with the kitchen, marketing, and finance teams - Leading and executing multiple online marketing campaigns at a given time with the marketing team in-line with trends- Setting and delegating tasks to appropriate team members - Maintaining Crumb House's brand and creative direction via social media presence and other campaigns- Coordinating and leading frequent events, most of which are collaborations- Ensuring the wellbeing and happiness of the Crumb House team- Recruiting and hiring team membersI currently do this remotely as in November 2021 I moved to London to pursue my Master's degree at the London School of Economics.

  • UCL Faculty of Social & Historical Sciences
    • London, England, United Kingdom
    • Transition Mentor
      • Sep 2019 - Dec 2019
      • London, England, United Kingdom

      Supported UCL History's induction programme by mentoring and providing peer support for first year students. I devised and executed a campus tour for my assigned group of 15 students, introducing the students to the campus grounds in a relatable, warm, and friendly manner. I organised group meetings each week with 10-20 students to ensure their well-being and communicate/update the students with necessary and important information from the department. For this role I also attended and completed mentor training sessions.

  • TWG Tea Company
    • Jakarta, Indonesia
    • Pastry Assistant
      • Jul 2018 - Jul 2018
      • Jakarta, Indonesia

      Assisted the head pastry chef in TWG's central kitchen with preparing mignardises for TWG's Afternoon Tea. I was responsible for the production of various mignardises which required great attention to detail, making components such as jaconde, creme mousseline, and glazes. At times I was delegated with other tasks such as macaron, cake, ice cream, and bread production. I also worked in the morning team that oversaw the daily delivery of pastry goods, involving tasks such as conducting inventory checks, and ensuring cakes were decorated to a high standard.

  • Ayung Resort Ubud
    • Ubud, Bali, Indonesia
    • Pastry Assistant
      • Jun 2018 - Jun 2018
      • Ubud, Bali, Indonesia

      Assisted the pastry chefs in executing all pastry and bakery production, maintaining the quality of all items. I also collaborated with the chefs in developing the resort's desserts as well as treats for the resort's turn-down service. I maintained the work area's cleanliness and organisation to ensure smooth workflow.

  • My Generation
    • Jakarta, Indonesia
    • Actress
      • Nov 2016 - Nov 2017
      • Jakarta, Indonesia

      Starred in 2017 Indonesian feature film "My Generation", directed by the well-respected Upi. Participated in daily group workshops for 4 months in preparation for filming, including acting/reading workshops and stunts practice. Worked with the My Generation team to conduct and partake in the film's promotional activities through interviews with media, premieres/screenings, and PR events. As a result, I successfully aided the maintenance of the film's brand.

    • Event Director
      • Oct 2014 - Mar 2015
      • Bali, Indonesia

      Co-founded an event called "Fashion for Humanity", a charity fashion show that successfully raised more than Rp 22,000,000 to go towards building homes for the less fortunate. I acted as a project manager by overseeing the event's operational, marketing, and financial activities. I also collaborated with and involved a diverse range of actors within the Bali community in order to support this event.

Education

  • 2020 - 2021
    The London School of Economics and Political Science (LSE)
    Master's degree, HISTORY
  • 2017 - 2020
    UCL
    Bachelor of Arts - BA, HISTORY
  • 2003 - 2016
    Canggu Community School
    High School Diploma, International Baccalaureate: 40/45 points

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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