Experience

• 

  Village of Potsdam

  • Potsdam, New York, United States

  • Mayor

    • Dec 2023 - Present
    • Potsdam, New York, United States

• 

  SUNY Potsdam

  • Potsdam, N.Y.

  • Director of Public Relations

    • Mar 2010 - Present
    • Potsdam, N.Y.

    Oversee public relations for SUNY Potsdam and its Crane School of Music, leading a variety of writing, editing and events coordination assignments to advance the College’s image through traditional and new media. Serve as spokesperson and supervise distribution of news releases, in addition to managing relationships with reporters and pitching stories. Lead crisis communications strategy and response. Coach and craft executive communications on important initiatives and sensitive subjects. Conceive of, write and edit award-winning publications such as the alumni magazine, annual report and admissions viewbooks. Help craft digital marketing campaigns and execute social media strategy. Produce compelling messaging for targeted email drip marketing campaigns, advertising scripts/copy and website landing pages. Draft talking points and speeches for leadership. Serve as records access officer, coordinating with legal counsel. Past experience working side-by-side with President to lobby on the federal, state and local level.

• 

  Watertown Daily Times

  • Potsdam, N.Y.

  • Staff Writer

    • Jun 2007 - Feb 2010
    • Potsdam, N.Y.

    Covered higher education at four institutions, including SUNY Canton, SUNY Potsdam, Clarkson University and St. Lawrence University, as well as government, politics and business in Potsdam area. Garnered statewide AP Award for work in 2010.

• 

  Time Inc.

  • New York, N.Y.

  • Editorial Intern

    • Jan 2007 - May 2007
    • New York, N.Y.

    Credit internship for This Old House magazine. Researched and wrote front-of-the-book articles, sidebars and captions. Copy-edited and fact-checked content. Created slideshows for website and assisted with photoshoots.

• 

  Advance Newhouse

  • Staten Island, N.Y.

  • Intern Reporter

    • May 2005 - Aug 2006
    • Staten Island, N.Y.

    Worked as paid intern for Staten Island Advance over summer and winter breaks. Pitched ideas to editors and covered breaking news, garnering four front-page articles in metropolitan daily as an intern. Assignments also included special section features.