Experience

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  Racepoint Global (formerly Digital Influence Group)

  • Boston, MA

  • Associate Director, Marketing

    • Jan 2014 - Apr 2014
    • Boston, MA

    Provided strategic vision and led implementation of measurable programs integrating social media, digital advertising, and brand sites. - Developed annual strategy and implementation plans based on competitive analysis and consumer insights- Led execution of campaigns focused on integration of brand channels with influencer partnerships and native advertising- Managed reporting across client accounts, including development of measurement strategy for digital, social and brand channels

• 

  Digital Influence Group

  • Greater Boston Area

  • Manager, Marketing

    • Jan 2013 - Mar 2014
    • Greater Boston Area

    Collaborated with leadership to create digital, social and measurement strategy for keystone clients and managed implementation. Responsibilities included:- POC for multiple keystone clients, partner agencies, and technology vendors, developing close relationships to drive program success- Daily management and implementation of clients' digital/social media programs- Development of website strategy and functional requirements - SEM strategy and program management- Implementation of customer review platform across website and social properties

• 

  Intuit

  • Boston, MA

  • Marketing Manager, Social Media

    • Jul 2010 - Aug 2012
    • Boston, MA

    Recruited by Intuit to implement the first social media marketing strategy for its cloud-based business application platform, QuickBase. - Implemented inbound marketing strategy leveraging influential content creators to generate awareness and leads- Managed digital customer communication channels and messaging, including social media and email- Helped improve the QuickBase brand experience by creating feedback loop from social media to product managers- Led site redesign and technical build for brand blog Intuit Product Innovation Program & Patent One of four high-potential employees selected for Customer Connection Program, an intensive training on Intuit’s customer-centric process for product innovation. Intuit is currently seeking patents for my prototype.

• 

  BIGfish Communications

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Account Manager, Marketing & PR

    • Jun 2008 - Jun 2010

    Implemented marketing and PR campaigns for nearly 25 startups to launch new technologies, attract capital, and increase awareness by working closely with company founders and executive teams.

  • Account Specialist

    • Sep 2007 - May 2008

  • PR/Marketing Intern

    • Jun 2007 - Aug 2007

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  Greenwich Post

  • Staff Writer

    • Jun 2003 - Oct 2003