Experience

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  DigitalCoast Marketing LLC

  • Charleston, South Carolina, United States

  • Chief Web Developer & Digital Marketing Director

    • Mar 2020 - Present
    • Charleston, South Carolina, United States

    As the Chief Website Designer, I am responsible for leading the design and development of our clients' websites and ensuring they align with their brand identity and business goals, including marketing, content, and development, to create visually appealing, user-friendly, and responsive websites. • Lead the end-to-end design process for our clients' websites, from concept to implementation.• Collaborate with clients to understand business requirements and translate them into engaging website designs.• Create wireframes, mockups, and prototypes to communicate design concepts and user flows.• Ensure that the websites are responsive and optimized for different devices and browsers.• Oversee the selection of appropriate color schemes, typography, and imagery to align with the brand's identity and message.• Conduct usability testing and gather feedback to continuously improve the user experience.• Stay up-to-date with industry trends and best practices in web design and user experience.

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  WCBD News 2

  • United States
  • Broadcast Media Production and Distribution
  • 1 - 100 Employee

  • Integrated Digital Specialist

    • Apr 2017 - Mar 2020

    Execute digital marketing campaigns from inception through optimization phases to accomplish each client’s objectives through a needs analysis. Develop comprehensive strategies supported by industry market trends and research. Select proven-effective tactics to achieve goals through social, search, display, video, and/or email marketing. Conceptualize foundational visual/audio/written creative and messaging that supports campaigns, and continuously track and report performance. • Oversee 10 sales representatives regarding digital revenue, prospects, and clients. Train, guide, and challenge new WCBD sales representatives so they thrive in the digital field.• Devise GANTT charts to map ongoing messages with seasonal campaigns, tactics, spend. • Pursue cost-efficient rates for effective tactics to obtain the highest return on investment.• Remain informed on current and future digital marketing and industry-related trends.ACHIEVEMENTS:• Acquired, retained and cultivated the station’s historically largest digital client driving over $250,000 annual revenue since 2017.• Exceeded HYFN Local revenue budget by 127% in 2018, and 210% in 2017. Surpassed Charleston’s digital market growth with the station’s digital market share quarter-to-quarter.• Advanced responsibilities to improve WCBD’s efforts in driving digital revenue for its website – counton2.com – based on high performance with HYFN Local products.

  • Project and Research Coordinator

    • Jul 2016 - Mar 2017

    Motivate clients to advertise by orchestrating persuasive, research-based marketing materials that increase station’s sales. Investigate Nielsen ratings and market statistics that showcase how WCBD can help clients reach their advertising goals and target audiences. Design graphic presentations that illustrate research information in comprehensible format. Oversee sales initiatives that comprise both news and sales departments’ involvement by supervising project logistics and team members, troubleshooting setbacks, and reporting updates to clients to ensure satisfaction. Synthesize WCBD programming by combining local and NBC network programming.

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  National Pharmaceutical Council

  • Washington D.C. Metro Area

  • Communications Manager

    • Apr 2012 - Sep 2016
    • Washington D.C. Metro Area

    Promoted crucial patient-centric, pharmaceutical-related topics (e.g., improving patient outcomes through real-world evidence, measuring the value of pharmaceuticals, recognizing individual patient differences, fostering innovation) through social, content, and email marketing. Produced and maintained website content. Monitored and analyzed all platform analytics to calculate ROI.• Curated pertinent and timely pharmaceutical health policy research information for monthly and quarterly e-newsletters for stakeholders and pharmaceutical member companies.• Conducted reporter outreach and maintained media relations for conference promotions, speaking engagements, and notable announcements/research publications. Networked with healthcare reporters to seek positive media exposure.• Created opportune content and responses to current affairs regarding pharmaceuticals to further educate target audiences, and proactively participate in the discussion. • Ensured all sponsorships, publications, properties adhered to the National Pharmaceutical Council’s branding guidelines, boilerplates, and trademarks. • Proofread all internal communications, annual reports, media kit materials, and press releases.ACHIEVEMENTS:• Promoted multiple times within the organization due to demonstrations of excellence and continued development. • Managed website redesign, increased ranks in search engine optimization, and revamped branding guide.• Spearheaded content development projects, including a biweekly “Throwback Thursday” blog series and a monthly blog/editorial calendar.• Developed a comprehensive dashboard to track data analytics for the website, email marketing, and social media to insightfully plan strategies and measure success.• Advertised and organized most well-attended webinars through strategic email and social marketing with a continued uptick in registrants.

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  Health2 Resources

  • Vienna

  • Communications Specialist

    • Feb 2011 - Apr 2012
    • Vienna

    Pitched media outlets directly and indirectly for multiple clients involved in healthcare reform. Distributed press releases via email marketing; scheduled interviews between clients and reporters; monitored media coverage. Generated media reports to showcase pitch efforts’ performance. • Landed clients cover stories on well-known health trade publications, including Modern Healthcare, Healthcare Informatics Magazine, Healthcare IT News, and Health Data Management.

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  National Media, Inc.

  • Alexandria, VA

  • Media Assistant

    • Aug 2010 - Dec 2010
    • Alexandria, VA

    Culled daily advertising spending data from TV station personnel for Congressional candidates being tracked in 10 states with 50 districts as well as 3 senate campaigns for the 2010 midterm elections. Processed orders media buyers by submitting them to each of the stations’ representatives, following up to verify and document receipt. Updated the SBMS system with accounting data.• Contributed to the company’s achievement of its largest media spend since its launch.

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  WOUB-TV

  • Athens, OH

  • Anchor/Reporter

    • Sep 2008 - Mar 2010
    • Athens, OH

    Performed dual roles as an anchor and reporter for a student-produced live newscast. Covered stories as assigned during daily conferences with the Editor, interviewing sources, writing and recording scripts, editing video, and preparing for live intros/outros during the live noon show. Transitioned to a role as an anchor tasked with potential local, state, and national stories for presentation to the producer. Retooled stories ultimately selected for broadcast, highlighting any local links to or impact on the Athens County area viewership. Completed sound checks and double-checked scripts in preparation for a live, half-hour broadcast. Expanded stories for placement online. Strengthened on-air presence, deepening hands-on experience in video shoots and interviews.

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  WSAZ-TV

  • Huntington, West Virginia Area

  • Summer Intern

    • Jun 2009 - Aug 2009
    • Huntington, West Virginia Area

    Expanded writing, interviewing, and editing skills by assisting and closely shadowing field reporters covering such real-world topics as crime and drugs for a NBC affiliate serving Huntington and Charleston, West Virginia. Arranged interviews, learned to shoot video, and improved script writing skills. Edited B-roll for use with voiceovers during the evening news broadcast. Diversified communication skills by learning to interact professionally with the general public, particularly during tense situations.