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Alexander Pechenkin is a seasoned Product Director with 20+ years of experience in product management, leadership, and development. He has a strong background in IT, with expertise in software development, project management, and product strategy. He holds a PhD in Computer and Information Systems Security/Information Assurance from Peter the Great St.Petersburg Polytechnic University and has worked with various companies, including Karuna, Asko-na, and System Technologies.

Credentials

  • ICAgile Certified Professional - Agile Product Ownership
    ICAgile
    Jan, 2022
    - Apr, 2026
  • Kanban System Design
    Kanban University
    Apr, 2021
    - Apr, 2026
  • Communication Foundations
    LinkedIn
    Mar, 2018
    - Apr, 2026

Experience

    • Russian Federation
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Product Director
      • Mar 2022 - Sep 2022

      Responsibilities:- managing a team of several Product Managers (Product Owners), providing product leadership for development teams, and mentoring product managers- working with stakeholders to explore and address their needs- definition of key product metrics and targets- product strategy planning and roadmap implementation- prioritization of product development directions throughout the company based on data, experiments, technical aspects of the product, and results of user and market research- improving the speed of product development lifecycle and time-to-market by restructuring product teams, resource management, and continuous process improvementTOP Results:- multi-fold annual product growth (active and paid users and $)- relaunched the utmost redesigned Android application and significant growth in mobile users share- relaunched a completely new trading chart on the web platform to improve user experience and multiply enhance the chart's efficiency and speed- increased conversions on the top of the product funnel and the amount of organic traffic by launching separate homepages localized with countries specifics- reduced user verification time and time of the support response by integrating and implementing several third-party services- conducted several regional and worldwide competitions to ensure substantial product growth

    • Lead Product Manager
      • May 2020 - Mar 2022

  • Аскона
    • Saint Petersburg, Russian Federation
    • Head of Growth Department, Product Manager
      • Jun 2019 - May 2020
      • Saint Petersburg, Russian Federation

      I was responsible for the growth and development of the e-commerce website:- year-on-year growth in revenue from Internet sales- improvement of the major e-commerce metrics: revenue, Average Purchase Value, etc- product metrics improvement: conversion rate, retention rate, etcImplemented the whole lifecycle of the website development:- managing multiple teams involved in the website development lifecycle: UX/UI designers, content managers, development team, analysts, QA, etc- definition and delivering long-term & short-term strategies and roadmaps to achieve company goals- user research (Customer Journey Map (CJM), Jobs To Be Done, customer interviews, etc)- data-driven analysis and decision-making (Google Analytics, Yandex.Metrica, Google Data Studio, custom reports from raw data)- generating and testing hypotheses (HADI cycle, A/B)- hypotheses and features prioritization based on modified ICE techniqueLaunched the utmost new online store:- user flow analysis & specification- UX/UI research and development- conducting A/B tests to assess new & old websites and measure the impacts of different features

    • Russian Federation
    • Higher Education
    • 700 & Above Employee
    • Associate Professor
      • Jan 2014 - Sep 2019

      Preparing and conducting lectures, participating in scientific conferences, conducting research, writing papers.Developed course programs and taught the following courses:- Security of web applications- Intrusion detection theory- Internet of Things security- Steganography- Programming methods and techniquesSuccessfully completed several research projects granted by the Ministry of Education and Science of Russia and Russian Science Foundation.Published more than 50 papers (including international ones indexed by Scopus and Web of Science). Participated in a large number of Russian and international conferences and exhibitions (including in Germany, China, USA, etc.)In 2013 got a PhD in the cybersecurity field.

    • Assistant Professor
      • Sep 2010 - Jan 2014

  • IT Outsourcing Company
    • Saint Petersburg, Russian Federation
    • Co-Founder & Chief Product Officer
      • Aug 2018 - Jun 2019
      • Saint Petersburg, Russian Federation

      Bridging technical, customer and business worlds:- translating technical product information into benefits for the customers- communicating with the stakeholders and marketing and engineering teams, and ensuring the viability of proposed solutions to meet requirementsDeveloping a clear product vision and planning of steps to achieve it:- defining and delivering long/short-term product strategies and roadmap to achieve company goals- developing long/short-term product strategy and roadmap to achieve company goalsUnderstanding the competitive landscape and finding ways to be on the top: - conducting market research to determine market requirements for products- discovering and evaluating key competitive advantages and unfair competitive advantages in order to occupy a dominant position in the marketFinding ways to maximize profits from customers:- identifying the target audience and ways to achieve it- conducting of Customer Development Interviews- elaborating customer requirements, creating artefacts (functional design docs, User Stories, Customer Journey Maps, Jobs To Be Done artefacts, workflow diagrams, etc.)- creating UX/UI mockups in Figma based on user analysis

    • Chief Business Development Officer / Head Of Department
      • Apr 2015 - Apr 2018

      Facilitated teamwork as a leader for a group of researchers, IT-specialists, analysts, developers, QA engineers and designers. We’ve accomplished a number of breakthrough R&D projects, built and nurtured the company tribe around our tech blog (on the HabraHabr platform), self-developed annual conference. I was in charge of quite a few crucial components of the company evolution: - organizing public events (including the well-known conference in St. Petersburg);- developing company content strategy — corporate technical blogs & papers;- presenting company on conferences and exhibitions, giving TV-interviews;- customers interaction, pre-sale and sale activities, knowledge transfer, risk management and compliance, department resource management (people, equipment, and budget), performance management and KPIs;- leading and delivering R&D projects, including software development for various devices and platforms on different levels (websites, user and system desktop applications (Windows, MacOS, Linux), iOS and Android applications).

    • Project Manager
      • Jan 2012 - Apr 2015

      IT-projects management. Well-done projects include both short-term services and multi-year product development with sprints, versions, user feedback, bug tracking etc.

    • Senior Analyst
      • Jan 2010 - Jan 2012

      Worked with modern technologies including: - analysis of modern technologies, web-services, and applications - development: C/C++ for both user-mode and driver-mode for Windows and Unix, C# for .NET GUI desktop apps, PHP/SQL/JavaScript/CSS for basic web development, Python for auxiliary scripts

    • Software developer and IT Analyst
      • Jun 2006 - Jan 2010

      Software programming (websites, mobile applications, system and user desktop applications)

Education

  • 2010 - 2013
    Peter the Great St.Petersburg Polytechnic University
    Doctor of Philosophy - PhD, Computer and Information Systems Security/Information Assurance
  • 2004 - 2010
    Peter the Great St.Petersburg Polytechnic University
    Master's degree, Computer and Information Systems Security/Information Assurance

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Industry Focus. “IT Services and IT Consulting”

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