Experience

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  B9

  • Product Manager

    • Apr 2022 - May 2023

    Generated & implemented a feature that increased ARPPU by 25%Together with the product team, we made the project profitableImproved and systematized processes within the development team, implemented and improved SCRUM ritualsTask descriptions, hypotheses, processes, part of communication, surveys - English

• 

  Freeclouds mobile game dev

  • Chief Product Officer

    • Sep 2021 - Mar 2022

    - Built product processes, strategy of growth, developed hypotheses for 3+ games and new game concepts- Mapped metric hierarchy and calculated them. Set up A/B testing system (Firebase+BigQuery+Python+Data Studio) and launched tests- Optimized CPI by 40%. Improved Engagement, Ret 1, Ret 7.

• 

  Sberbank

  • Москва, Россия

  • Product Coach

    • Apr 2020 - Nov 2020
    • Москва, Россия

    Tracking teams and improving product managementOverhauled the tracking process - analyzed external tracking, composed process maps, checklists, cookbooks, tracker work documents. Business result: savings on tracking costs + increased efficiencyTracked 2 teams, including a cluster of 50+ employees, and worked on testing and prioritizing hypotheses, economics and metrics, segmentation, qualitative and quantitative research. Saved budgets on developing unvalidated functionalityConducted a 2-hour workshop with working materials for 100+ people about unit economicsWorked with the team to evaluate product competencies, maturity levels, and Sbergile product aspects, developed a course for product managers, improved cases and evaluation criteria for the assessment process.

• 

  Промсвязьбанк

  • Product Manager of psbank.ru

    • May 2019 - Apr 2020

    Successfully launched the new website on TOP-7 bank of Russia in time, with all key metrics improved.Increased conversion rate + traffic = revenue growth (+15% Monthly Revenue in just one section) by improving UI, landing page value and selling abilities, SEO process Improved the processes of a team of 12 people, technical processesLed website analyticsDeveloped a process, checklists, and implemented Scrum/Kanban processesIncreased behavioral, UX metrics, and CSI by working with feedback, testing UI hypotheses, prototyping, and behavior analysisIncreased website loading speed and reduced the number of bugs and errors by improving processes and backlog optimization

• 

  online store carolines

  • CEO / CPO, Founder

    • Jul 2011 - Jul 2019

    Tested a lot of hypothesis: strategic, new products, new niches, new channels, ui tests- Increased AMPPU and average amount of purchase by improving CJM (sections, structure), loyalty systems, price optimization (system), recommendation and ranking systems- Improved ROI and reduced CPA by developing the "bids optimizer for ppc" product- Lowered Variable Costs and fixed costs by developing more than 10 internal products (purchasing forecasting, supplier integration, inventory reconciliation accounting system integrated into 1C)- Increased conversion rate through funnel optimization, UI testing (items, sections, cart), and attraction mechanics testing (PLF funnel, trigger email campaigns)8 years of profitability- Improved mobile version metrics: bounces, depth, and visit time- Improved website loading speed- Occupied top-3 in the Russian Federation in terms of sales of a particular product- Opened a retail store- Created proprietary analytics for assessing effectiveness, working with SQL, metrics, and raw data.

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  cashback service c4b

  • Head of Growth

    • Dec 2018 - May 2019

    Implemented a systematic hypothesis testing system, developed a process for testing hypotheses, trained staff, conducted first iterations and tests (onboarding, conversion, referral)Improved analytics systems, launched A/B tests on the web, fixed errors in analytics and attributionIncreased ROI of user acquisition by implementing a PBT approach to paid traffic optimizationConducted an SEO audit & VK FB+Inst targeting audit, improvements implementation. Rebuilding Yandex.Direct & Adwords campaigns, landing pages improvements

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  skyarts webstudio

  • CEO / Lead Fullstack Developer

    • Jul 2008 - Jul 2011