Experience

• 

  The Tony Elumelu Foundation

  • Lagos, Nigeria

  • Mentor

    • Jun 2018 - Present
    • Lagos, Nigeria

• 

  Dolorem & Ipsum Creative Solutions

  • Founder

    • Dec 2015 - Present

• 

  Transcorp Plc - Transnational Corporation of Nigeria

  • Head, Marketing & Corporate Communications

    • Apr 2016 - Feb 2019

• 

  Yellow Brick Road Lagos

  • Nigeria
  • Advertising Services
  • 1 - 100 Employee

  • Creative Director

    • Dec 2014 - Jan 2016

    To produce and craft original and great concepts, art direction and copy in response to creative briefsManaging creative output of the department to ensure consistency and quality of work deliveredDeveloping the client relationship to support the delivery of the creative workManage the scheduling of work through the agency efficiently in order to maximise the resource availablePrioritisation of work load within the department to ensure teams demands are met and managedThe setting of objectives for the department and the managment of budgets

  • Deputy Creative Director

    • Jul 2014 - Dec 2014

    To produce and craft original and great concepts, art direction and copy in response to creative briefsManaging creative output of the department to ensure consistency and quality of work deliveredDeveloping the client relationship to support the delivery of the creative workManage the scheduling of work through the agency efficiently in order to maximise the resource availablePrioritisation of work load within the department to ensure teams demands are met and managedThe setting of objectives for the department and the managment of budgets

  • Creative Communications Specialist

    • Apr 2013 - Jul 2014

    * Developing disruptive communication campaigns across all media channels (Traditional and digital) in order to increase client brand equity as well as generate revenue. * Leading creative unit through the ideation process* Collaborating with strategy and client service teams to ensure every campaign is both on strategy and financially beneficial to our clients* Monitoring industry and pop-culture trends and sharing with creative team through competitive analysis workshops * Monitoring and deconstructing competing agency advertising and PR campaigns* Managing new business pitches and successfully securing new clients* Providing media buying recommendations

• 

  LTC-JWT Nigeria

  • Group Head-Copy

    • Jan 2012 - Apr 2013

    * Lead copywriter for agency's largest client. Developing communications plan to drive sales and top of mind awareness.* Developing creative communication strategy to break global campaigns in local market.* Preparing and executing 360 degree communication campaign presentations.* Overseeing radio and TV ad production on behalf of agency and client.* Mentoring and training junior copywriters.* Content development to boost brand awareness on radio and TV.

• 

  SO&U SAATCHI & SAATCHI

  • Deputy Group Head-Copy

    • Oct 2011 - Jan 2012

    * Managing creative communication for new business pitches and existing business* Localizing global campaign assets to suit Nigeria specific market* Preparing and executing 360 degree creative campaign presentations.

• 

  JWT Nigeria

  • Senior Copywriter

    • Feb 2011 - Oct 2011

    * Lead Copywriter for company's largest client.* Developing creative communication to drive sales and top of mind awareness. * Brainstorming and implementing strategy to break global campaigns in local market.* Overseeing radio and TV commercial production on behalf of agency and client.

• 

  ZK Advertising

  • Nigeria

  • Copywriter

    • Jan 2008 - Dec 2008
    • Nigeria

    * Developing copy for TV, radio, radio, web and press communication* Brainstorming brand campaigns and PR strategy.* Managing campaign creative content from concept to roll-out.* Overseeing radio and TV commercial production on behalf of agency and client.